Nurturing first-class creativity
THE One Academy student Michelle Oui Jia Shin is currently pursuing her BA (Hons) in interactive media design and recently won another award for her impressive projects.
The Innoserve Awards is an International ICT Innovative Services Awards (InnoServe Awards) competition held annually for university and college students.
The objective of the awards is to provide a platform for students to present their information management projects as part of their graduation requirements.
At the same time, it promotes academic-industry collaboration by integrating academic training and practical experience.
Oui, who loves doing installation, had recently won the MSC Malaysia Apicta Award for Best Tertiary Student Project in Creative Multimedia.
The MSC Malaysia Apicta Award is a prestigious national showcase of excellence and innovation in the field of information and communications technology (ICT).
Since 1999, it has recognised local creativity as well as groundbreaking achievements and contributions in the industry.
Stunned by her unexpected double win, Oui recalled how it all began – when she decided to challenge herself and worked round the clock to submit her project, Anew Time Capsule.
This was in fact Oui’s second attempt at entering the competitions since her previous submission had failed to gain entry in the finals.
The experience offered Oui an opportunity to force herself out of her comfort zone.
In addition, she was eager to make her project a reality since she was intrigued by how some people kept obsolete objects for nostalgic value.
Oui wanted to find a way to repurpose such items without losing their sentimental value. Thus, Anew Time Capsule was born.
It was no easy feat, however. When she began her project, Oui experienced difficulty with project fabrication – it was not her forte since she lacked knowledge and experience, coming from a non-product design background.
She also found it baffling to think in 3D space instead of digital space and get accurate measurements. She ended up wasting a lot of materials during the creation process.
To make matters worse, the night before her project was due to be presented at the exhibition, she accidentally burnt her component.
Fortunately, only part of the board caught fire and Oui managed to salvage the situation and complete her project in time.
“I could not have done it without the helpful advice and relentless support from my lecturers at The One Academy,” said Oui.
The One Academy offers digital animation with game development, multimedia design with digital media and interactive design, interior architecture and design, advertising and graphic design, film visual effects, illustration, movie and game art, Esmod fashion design and pattern making and fine arts.
The One Academy of Communication Design was established in 1991 with the aim of promoting the region as the world’s centre of creative reference.
The campus is strategically located in the thriving creative hub of Bandar Sunway, Selangor, with another branch in Georgetown, Penang.
Today, The One Academy has become a leading international institute in art, design and creative multimedia and is renowned for producing graduates who have gone on to establish successful careers in creative capitals worldwide.
The One Academy was established in 1991 with the aim of promoting the region as the world’s centre of creative reference.
Oui displaying her awardwinning Anew Time Capsule at the International ICT Innovative Services Awards in Taiwan last year.