Nur­tur­ing first-class cre­ativ­ity

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THE One Academy stu­dent Michelle Oui Jia Shin is cur­rently pur­su­ing her BA (Hons) in in­ter­ac­tive me­dia de­sign and re­cently won an­other award for her im­pres­sive projects.

The In­noserve Awards is an In­ter­na­tional ICT In­no­va­tive Ser­vices Awards (In­noServe Awards) com­pe­ti­tion held an­nu­ally for univer­sity and col­lege stu­dents.

The ob­jec­tive of the awards is to pro­vide a plat­form for stu­dents to present their in­for­ma­tion man­age­ment projects as part of their grad­u­a­tion re­quire­ments.

At the same time, it pro­motes aca­demic-in­dus­try col­lab­o­ra­tion by in­te­grat­ing aca­demic train­ing and prac­ti­cal ex­pe­ri­ence.

Oui, who loves do­ing in­stal­la­tion, had re­cently won the MSC Malaysia Apicta Award for Best Ter­tiary Stu­dent Project in Cre­ative Mul­ti­me­dia.

The MSC Malaysia Apicta Award is a pres­ti­gious na­tional show­case of ex­cel­lence and in­no­va­tion in the field of in­for­ma­tion and com­mu­ni­ca­tions tech­nol­ogy (ICT).

Since 1999, it has recog­nised lo­cal cre­ativ­ity as well as ground­break­ing achieve­ments and con­tri­bu­tions in the in­dus­try.

Stunned by her un­ex­pected dou­ble win, Oui re­called how it all be­gan – when she de­cided to chal­lenge her­self and worked round the clock to sub­mit her project, Anew Time Cap­sule.

This was in fact Oui’s sec­ond at­tempt at en­ter­ing the com­pe­ti­tions since her pre­vi­ous sub­mis­sion had failed to gain en­try in the fi­nals.

The ex­pe­ri­ence of­fered Oui an op­por­tu­nity to force her­self out of her com­fort zone.

In ad­di­tion, she was ea­ger to make her project a real­ity since she was in­trigued by how some peo­ple kept ob­so­lete ob­jects for nos­tal­gic value.

Oui wanted to find a way to re­pur­pose such items with­out los­ing their sen­ti­men­tal value. Thus, Anew Time Cap­sule was born.

It was no easy feat, how­ever. When she be­gan her project, Oui ex­pe­ri­enced dif­fi­culty with project fab­ri­ca­tion – it was not her forte since she lacked knowl­edge and ex­pe­ri­ence, com­ing from a non-prod­uct de­sign back­ground.

She also found it baf­fling to think in 3D space in­stead of dig­i­tal space and get ac­cu­rate measurements. She ended up wast­ing a lot of ma­te­ri­als dur­ing the cre­ation process.

To make mat­ters worse, the night be­fore her project was due to be pre­sented at the ex­hi­bi­tion, she ac­ci­den­tally burnt her com­po­nent.

For­tu­nately, only part of the board caught fire and Oui man­aged to sal­vage the sit­u­a­tion and com­plete her project in time.

“I could not have done it with­out the help­ful ad­vice and re­lent­less sup­port from my lec­tur­ers at The One Academy,” said Oui.

The One Academy of­fers dig­i­tal an­i­ma­tion with game de­vel­op­ment, mul­ti­me­dia de­sign with dig­i­tal me­dia and in­ter­ac­tive de­sign, in­te­rior ar­chi­tec­ture and de­sign, advertising and graphic de­sign, film vis­ual ef­fects, il­lus­tra­tion, movie and game art, Es­mod fash­ion de­sign and pat­tern mak­ing and fine arts.

The One Academy of Com­mu­ni­ca­tion De­sign was es­tab­lished in 1991 with the aim of pro­mot­ing the re­gion as the world’s cen­tre of cre­ative ref­er­ence.

The cam­pus is strate­gi­cally lo­cated in the thriv­ing cre­ative hub of Ban­dar Sun­way, Se­lan­gor, with an­other branch in Ge­orge­town, Pe­nang.

To­day, The One Academy has be­come a lead­ing in­ter­na­tional in­sti­tute in art, de­sign and cre­ative mul­ti­me­dia and is renowned for pro­duc­ing grad­u­ates who have gone on to es­tab­lish suc­cess­ful ca­reers in cre­ative cap­i­tals world­wide.

The One Academy was es­tab­lished in 1991 with the aim of pro­mot­ing the re­gion as the world’s cen­tre of cre­ative ref­er­ence.

Oui dis­play­ing her award­win­ning Anew Time Cap­sule at the In­ter­na­tional ICT In­no­va­tive Ser­vices Awards in Tai­wan last year.

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