Making a mark with communication
THE Fourth Industrial Revolution, also known as the digital revolution, emerged in the early ‘90s, affecting organisational forms of business and establishments.
The rapid technological advancements have impacted the way we communicate with each other. More than 30% of the global population now use social media platforms to connect, learn and share information, according to the World Economic Forum.
Though relatively new, mass communication has become indispensable in today’s society. It is a popular programme of study as it opens doors to many career prospects.
Acquiring digital content creation capability helps to increase the value of products and services. Companies are bound to look for better and more efficient ways to design, market and deliver products successfully to the masses.
This gives mass communication graduates with digital content creation capability an edge in finding immediate employment in the media and communication industry.
A foundation or diploma programme will give graduates a solid foundation to excel in the competitive business world.
To ensure competency and enhance the employability of its graduates, First City UC caters to the needs and demands of both the local and global industry by preparing students through theory and real-life practice, which helps them build confidence.
In the field of mass communication, graduates will be equipped with an in-depth understanding of the trends and advancements in communication, which are relevant to professional success.
Completing First City UC’s Foundation in Business Administration will prepare students for their bachelor programme.
Foundation courses are tailor-made so that students will study specific subjects in their chosen field.
Upon completing the one-year foundation programme, Diploma in Mass Communication students can choose to continue with a degree or take an early exit option, which can be completed within two and a half years.
It comprises five core focus areas – journalism, content creation, advertising, mass communication project management and public relations.
Studying mass communication requires understanding all aspects of communication with the mass audience.
“Media is constantly fluid and developing, but the beauty in mass communication lies in its ability to be flexible, especially when graduates are specialised in an area of focus,” said Aisyah Mohd Tajuddin, a lecturer with experience in journalism and media.
Understanding the digital era
One of the essential components of mass communication is journalism. The Faculty of Arts and Social Sciences hopes to address the potential challenges in journalism and content creation to draw the interest of digital and non-digital content audiences.
Transformation in journalism practice creates new possibilities for the production and distribution of content in this digital age through broadcasting, printing and Internet journalism. Understanding how to use these platforms will benefit students of journalism.
First City UC graduates in mass communication have gone on to build successful careers, which attests to the institution’s quality and programme standards.
There are many career opportunities for mass communication graduates such as senior project executive, media specialist, editor and public relations specialist.
The Foundation in Business Administration provides students with two pathways – business-related disciplines or social sciences courses of a related degree programme.
This gives students more choices when progressing to a bachelor’s degree such as accounting and finance, business administration, business management, business with psychology, entrepreneurship, human resources management and international business for business-related disciplines.
Students taking social sciences can opt for one of the following programmes – marketing, hospitality and tourism management or mass communication.
At the Faculty of Arts and Social Sciences, teaching and learning are delivered by a qualified team of dedicated lecturers.
With the use of advanced equipment within its recording and editing studio, broadcasting studio and photography studio, students can develop practical skills.
First City UC offers programmes at affordable fees, on top of providing financial assistance in the form of scholarships, incentives and attractive discounts.
It offers various scholarships to those in need as well as exceptional students, including the Founder’s Scholarship – Teo Soo Cheng Foundation, Merit Scholarship, Sports Scholarship, UEC Scholarship, Student Leader and Top Office Bearer Scholarship, as well as the Sibling Incentive.
Students can apply for these scholarships based on their SPM/O-Levels, STPM/A-Levels or UEC results.
Alumni Incentives are available for current students commencing a new programme.
■ For details, contact First
City University College, Bandar Utama at 03-7727 3200, e-mail firstname.lastname@example.org. my or visit www.firstcity.edu.my
Also, follow its Facebook and Instagram accounts @firstcityUC
First City UC’s broadcasting studio offers a practical experience for students to build confidence and sharpen their skills.