Mak­ing a mark with com­mu­ni­ca­tion

The Star Malaysia - Star2 - - Education Guide -

THE Fourth In­dus­trial Rev­o­lu­tion, also known as the dig­i­tal rev­o­lu­tion, emerged in the early ‘90s, af­fect­ing or­gan­i­sa­tional forms of busi­ness and es­tab­lish­ments.

The rapid tech­no­log­i­cal ad­vance­ments have im­pacted the way we com­mu­ni­cate with each other. More than 30% of the global pop­u­la­tion now use so­cial me­dia plat­forms to con­nect, learn and share in­for­ma­tion, ac­cord­ing to the World Economic Fo­rum.

Though rel­a­tively new, mass com­mu­ni­ca­tion has be­come in­dis­pens­able in to­day’s so­ci­ety. It is a pop­u­lar pro­gramme of study as it opens doors to many ca­reer prospects.

Ac­quir­ing dig­i­tal con­tent cre­ation ca­pa­bil­ity helps to in­crease the value of prod­ucts and ser­vices. Com­pa­nies are bound to look for bet­ter and more ef­fi­cient ways to de­sign, mar­ket and de­liver prod­ucts suc­cess­fully to the masses.

This gives mass com­mu­ni­ca­tion grad­u­ates with dig­i­tal con­tent cre­ation ca­pa­bil­ity an edge in find­ing im­me­di­ate em­ploy­ment in the me­dia and com­mu­ni­ca­tion in­dus­try.

A foun­da­tion or diploma pro­gramme will give grad­u­ates a solid foun­da­tion to ex­cel in the com­pet­i­tive busi­ness world.

First-class ed­u­ca­tion

To en­sure com­pe­tency and en­hance the em­ploy­a­bil­ity of its grad­u­ates, First City UC caters to the needs and de­mands of both the lo­cal and global in­dus­try by pre­par­ing stu­dents through the­ory and real-life prac­tice, which helps them build con­fi­dence.

In the field of mass com­mu­ni­ca­tion, grad­u­ates will be equipped with an in-depth un­der­stand­ing of the trends and ad­vance­ments in com­mu­ni­ca­tion, which are rel­e­vant to pro­fes­sional suc­cess.

Com­plet­ing First City UC’s Foun­da­tion in Busi­ness Ad­min­is­tra­tion will pre­pare stu­dents for their bach­e­lor pro­gramme.

Foun­da­tion cour­ses are tai­lor-made so that stu­dents will study spe­cific sub­jects in their cho­sen field.

Upon com­plet­ing the one-year foun­da­tion pro­gramme, Diploma in Mass Com­mu­ni­ca­tion stu­dents can choose to con­tinue with a de­gree or take an early exit op­tion, which can be com­pleted within two and a half years.

It com­prises five core fo­cus ar­eas – jour­nal­ism, con­tent cre­ation, advertising, mass com­mu­ni­ca­tion project man­age­ment and public re­la­tions.

Study­ing mass com­mu­ni­ca­tion re­quires un­der­stand­ing all as­pects of com­mu­ni­ca­tion with the mass au­di­ence.

“Me­dia is con­stantly fluid and de­vel­op­ing, but the beauty in mass com­mu­ni­ca­tion lies in its abil­ity to be flex­i­ble, es­pe­cially when grad­u­ates are spe­cialised in an area of fo­cus,” said Aisyah Mohd Ta­jud­din, a lec­turer with ex­pe­ri­ence in jour­nal­ism and me­dia.

Un­der­stand­ing the dig­i­tal era

One of the es­sen­tial com­po­nents of mass com­mu­ni­ca­tion is jour­nal­ism. The Fac­ulty of Arts and So­cial Sci­ences hopes to ad­dress the po­ten­tial chal­lenges in jour­nal­ism and con­tent cre­ation to draw the in­ter­est of dig­i­tal and non-dig­i­tal con­tent au­di­ences.

Trans­for­ma­tion in jour­nal­ism prac­tice cre­ates new pos­si­bil­i­ties for the pro­duc­tion and dis­tri­bu­tion of con­tent in this dig­i­tal age through broad­cast­ing, print­ing and In­ter­net jour­nal­ism. Un­der­stand­ing how to use th­ese plat­forms will ben­e­fit stu­dents of jour­nal­ism.

First City UC grad­u­ates in mass com­mu­ni­ca­tion have gone on to build suc­cess­ful ca­reers, which at­tests to the in­sti­tu­tion’s qual­ity and pro­gramme stan­dards.

There are many ca­reer op­por­tu­ni­ties for mass com­mu­ni­ca­tion grad­u­ates such as se­nior project ex­ec­u­tive, me­dia spe­cial­ist, edi­tor and public re­la­tions spe­cial­ist.

The Foun­da­tion in Busi­ness Ad­min­is­tra­tion pro­vides stu­dents with two path­ways – busi­ness-re­lated dis­ci­plines or so­cial sci­ences cour­ses of a re­lated de­gree pro­gramme.

This gives stu­dents more choices when pro­gress­ing to a bach­e­lor’s de­gree such as ac­count­ing and fi­nance, busi­ness ad­min­is­tra­tion, busi­ness man­age­ment, busi­ness with psy­chol­ogy, en­trepreneur­ship, hu­man re­sources man­age­ment and in­ter­na­tional busi­ness for busi­ness-re­lated dis­ci­plines.

Stu­dents tak­ing so­cial sci­ences can opt for one of the fol­low­ing pro­grammes – mar­ket­ing, hos­pi­tal­ity and tourism man­age­ment or mass com­mu­ni­ca­tion.

At the Fac­ulty of Arts and So­cial Sci­ences, teach­ing and learn­ing are de­liv­ered by a qual­i­fied team of ded­i­cated lec­tur­ers.

With the use of ad­vanced equip­ment within its record­ing and edit­ing stu­dio, broad­cast­ing stu­dio and pho­tog­ra­phy stu­dio, stu­dents can de­velop prac­ti­cal skills.

First City UC of­fers pro­grammes at af­ford­able fees, on top of pro­vid­ing fi­nan­cial as­sis­tance in the form of schol­ar­ships, in­cen­tives and at­trac­tive dis­counts.

It of­fers var­i­ous schol­ar­ships to those in need as well as ex­cep­tional stu­dents, in­clud­ing the Founder’s Schol­ar­ship – Teo Soo Cheng Foun­da­tion, Merit Schol­ar­ship, Sports Schol­ar­ship, UEC Schol­ar­ship, Stu­dent Leader and Top Of­fice Bearer Schol­ar­ship, as well as the Sib­ling In­cen­tive.

Stu­dents can ap­ply for th­ese schol­ar­ships based on their SPM/O-Lev­els, STPM/A-Lev­els or UEC re­sults.

Alumni In­cen­tives are avail­able for cur­rent stu­dents com­menc­ing a new pro­gramme.

■ For de­tails, con­tact First

City Univer­sity Col­lege, Ban­dar Utama at 03-7727 3200, e-mail en­quiry@firstc­ my or visit www.firstc­

Also, fol­low its Face­book and In­sta­gram ac­counts @firstc­i­tyUC

First City UC’s broad­cast­ing stu­dio of­fers a prac­ti­cal ex­pe­ri­ence for stu­dents to build con­fi­dence and sharpen their skills.

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