Business of beauty with Bekdache of L’Oreal

PETALING JAYA: Stories on inspiring, illustrious and interesting personalities are at the heart of Life Inspired, The Star’s luxury publication which serves as a guide to ultimate living.

In the latest issue, L’Oreal Malaysia managing director Malek Bekdache (pic) talks about the challenges he faced during his two-decade career with L’Oreal, his hopes, his successes and wishes for the brand, as well as the year he’s had since being appointed to his role in the Malaysian office.

Bekdache also explores the topic of adapting in an ever-changing industry, which he calls a “vuca” world.

It stands for “volatility, uncertainty, complexity and ambiguity”.

“We must make decisions faster and process huge amounts of information. Everything is more interconnected than ever before,” Bekdache says.

Find out what else Bekdache and the L’Oreal Malaysia team have been up to, and check out some other highlights in our pages.

Get smart travel tips from Hilton’s global head of luxury and lifestyle brands, John Vanderslice, and feast your eyes on the latest timepieces from Jaeger-LeCoultre, presented at Salon International de la Haute Horlogerie in Geneva, Switzerland, recently.

Since its launch in October 2013, Life Inspired by Star Media Group Bhd has garnered much interest from readers and advertisers alike.

Published every second and fourth Sunday of the month, the luxury glossy is distributed with the Sunday Star to selected households in the Klang Valley.

It is also available through The Star ePaper subscription.

For more information, call 1-300-88-7827 or e-mail: customerservice@thestar.com.my.