In per­fect tune

> The Guin­ness Am­plify Acad­emy on Oct 1 is where as­pir­ing mu­si­cians can touch bases with top pro­fes­sion­als in their field

The Sun (Malaysia) - - ENTERTAINMENT - JEREMY CHEONG

MUCH like any ca­reer path, start­ing off as a mu­si­cian can be quite a daunt­ing task. Who do you talk to for a gig? What do you do when you get on stage? How do you get your demos go­ing out the door?

If these ques­tions have crossed your mind and left you stuck in a rut, then Guin­ness Am­plify Acad­emy is where you need to be.

In its quest to boost the lo­cal mu­sic scene and give as­pir­ing mu­si­cians a head start, Guin­ness Am­plify will hold a day-long cel­e­bra­tion of lo­cal mu­sic at Pub­lika, Kuala Lumpur, on Oct 1.

The Am­plify Acad­emy event is not some­thing you will want to miss as there will be a full lineup of pro­fes­sion­als from the in­ter­na­tional and lo­cal mu­sic in­dus­try wait­ing to share their knowl­edge and ex­pe­ri­ence with as­pir­ing mu­si­cians like you.

Through­out the day, there will be prac­ti­cal work­shops, such as how to set up your equip­ment prop­erly for your first gig, as well as talks by pro­duc­ers, man­agers, artistes, reper­toire (A&R) scouts and more.

One of the no­table names who will be part of the Am­plify Acad­emy event is Ben Wil­lis, who will be touch­ing on the topic of how to mar­ket your act.

This man­ager and also found­ing part­ner of Indie-Pop Mu­sic is best known as the man who helped lo­cal star­let Yuna to be where she is to­day.

Wil­lis’ Los An­ge­les-based IndiePop Mu­sic is a cre­ative in­cu­ba­tor that spe­cialises in the de­vel­op­ment of a se­lect group of artistes, writ­ers, pro­duc­ers, di­rec­tors and cre­ative tal­ent.

The com­pany is con­stantly on the look­out for young, raw tal­ent and pro­vides them with the time, re­sources and ten­der lov­ing care re­quired to build them into the next big thing in the mu­sic in­dus­try.

Anna Laverty, one of Aus­tralia’s finest pro­duc­ers, will also be at the event to im­part her wealth of ex­pe­ri­ence on how to pro­duce a great al­bum.

Laverty be­gan her ca­reer in the early 2000s in Lon­don at Miloco Stu­dios. Dur­ing her time there, she honed her craft as an en­gi­neer un­der two multi-award­win­ning pro­duc­ers – Paul Ep­worth who is known for his work with Adele, Pri­mal Scream and Foster the Peo­ple; and Ben Hil­lier who has worked with Blur, El­bow and U2.

After ab­sorb­ing as much as she could about pro­duc­tion and tech­ni­cal know-how, Laverty then moved back to Aus­tralia to carve out her own niche as a pro­ducer.

She went on to work with some of the big­gest stars in the in­dus­try, in­clud­ing the likes of Lady Gaga, Florence and the Ma­chine, Depeche Mode, Nick Cave, Bloc Party and many more.

An­other pro­ducer of note ap­pear­ing at the Am­plify Acad­emy event is Jean-Paul Fung, a writer-pro­ducer who has worked with artistes such as Sil­ver­chair, Jet, Birds of Tokyo, Reece Mastin and many more.

Fung be­gan his ca­reer in Syd­ney’s renowned BJB stu­dios, where he spent his first three years as an in-house en­gi­neer. He then worked all over the world un­der the tute­lage of some of the world’s finest pro­duc­ers.

Fung will be giv­ing a talk on a topic he’s well-versed in – pre­pro­duc­tion and home record­ing.

For the full lineup of events and speak­ers and to find out how you can get ex­clu­sive passes to the Live Gig fi­nale, or to lis­ten to in­cred­i­ble lo­cal mu­sic 24/7 on Am­plify FM, visit www.am­plify. com.my.

Don’t miss the chance to meet up with some of the best in the mu­sic busi­ness such as (clock­wise, from left) Wil­lis; Laverty; and Fung at the Guin­ness Am­plify Acad­emy.

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