In perfect tune
> The Guinness Amplify Academy on Oct 1 is where aspiring musicians can touch bases with top professionals in their field
MUCH like any career path, starting off as a musician can be quite a daunting task. Who do you talk to for a gig? What do you do when you get on stage? How do you get your demos going out the door?
If these questions have crossed your mind and left you stuck in a rut, then Guinness Amplify Academy is where you need to be.
In its quest to boost the local music scene and give aspiring musicians a head start, Guinness Amplify will hold a day-long celebration of local music at Publika, Kuala Lumpur, on Oct 1.
The Amplify Academy event is not something you will want to miss as there will be a full lineup of professionals from the international and local music industry waiting to share their knowledge and experience with aspiring musicians like you.
Throughout the day, there will be practical workshops, such as how to set up your equipment properly for your first gig, as well as talks by producers, managers, artistes, repertoire (A&R) scouts and more.
One of the notable names who will be part of the Amplify Academy event is Ben Willis, who will be touching on the topic of how to market your act.
This manager and also founding partner of Indie-Pop Music is best known as the man who helped local starlet Yuna to be where she is today.
Willis’ Los Angeles-based IndiePop Music is a creative incubator that specialises in the development of a select group of artistes, writers, producers, directors and creative talent.
The company is constantly on the lookout for young, raw talent and provides them with the time, resources and tender loving care required to build them into the next big thing in the music industry.
Anna Laverty, one of Australia’s finest producers, will also be at the event to impart her wealth of experience on how to produce a great album.
Laverty began her career in the early 2000s in London at Miloco Studios. During her time there, she honed her craft as an engineer under two multi-awardwinning producers – Paul Epworth who is known for his work with Adele, Primal Scream and Foster the People; and Ben Hillier who has worked with Blur, Elbow and U2.
After absorbing as much as she could about production and technical know-how, Laverty then moved back to Australia to carve out her own niche as a producer.
She went on to work with some of the biggest stars in the industry, including the likes of Lady Gaga, Florence and the Machine, Depeche Mode, Nick Cave, Bloc Party and many more.
Another producer of note appearing at the Amplify Academy event is Jean-Paul Fung, a writer-producer who has worked with artistes such as Silverchair, Jet, Birds of Tokyo, Reece Mastin and many more.
Fung began his career in Sydney’s renowned BJB studios, where he spent his first three years as an in-house engineer. He then worked all over the world under the tutelage of some of the world’s finest producers.
Fung will be giving a talk on a topic he’s well-versed in – preproduction and home recording.
For the full lineup of events and speakers and to find out how you can get exclusive passes to the Live Gig finale, or to listen to incredible local music 24/7 on Amplify FM, visit www.amplify. com.my.
Don’t miss the chance to meet up with some of the best in the music business such as (clockwise, from left) Willis; Laverty; and Fung at the Guinness Amplify Academy.