To Corona, to life
CORONA, a label under Carlsberg Malaysia, recently introduced a marketing campaign titled “This Is Living”. The concept behind it is aimed at inspiring people to take time to enjoy the outdoors and live more moments that matter.
From delighting in simple pleasures like the sun rising or setting, where time sort of stands still and leaves one in awe – moments like this with a Corona at reach could make the perfect setting for some.
With that in mind, Corona launched its campaign, inviting guests to enjoy the amazing sunset at a rooftop celebration. Complete with specially commissioned soundtracks, bespoke interiors and a party of people who enjoy the refreshing taste of Corona – the atmosphere was “spirit-filled” so to speak, especially with two enticing cocktails Corona Sour and Corojito among other Coronabased spirits and liquers.
Supporting the campaign was Carlsberg Malaysia marketing director Juliet Yap who said: “At Corona, we want to capture the desire to disconnect, in order to reconnect and re-energise – a sentiment that resonates with our consumers on a global scale. ‘This Is Living’ will celebrate the authentic, simple and beautiful moments in life spent outside.”
Partnering with Mantra Bar & Lounge to create Corona’s Mantra Spiritual Homes, fans of the Corona brew are invited to celebrate life’s beautiful moments outside with a specially prepared Corona sundowner in hand at Mantra, Bangsar Village 2. While the view form the rooftop bar is simply amazing, the entire sensorial combination is to behold.
Living the Corona life.
Creating Corona cocktails.