To Corona, to life

The Sun (Malaysia) - - MEDIA & MARKETING -

CORONA, a la­bel un­der Carls­berg Malaysia, re­cently in­tro­duced a mar­ket­ing cam­paign ti­tled “This Is Liv­ing”. The con­cept be­hind it is aimed at in­spir­ing peo­ple to take time to en­joy the out­doors and live more mo­ments that mat­ter.

From de­light­ing in sim­ple plea­sures like the sun ris­ing or set­ting, where time sort of stands still and leaves one in awe – mo­ments like this with a Corona at reach could make the per­fect set­ting for some.

With that in mind, Corona launched its cam­paign, invit­ing guests to en­joy the amaz­ing sun­set at a rooftop cel­e­bra­tion. Com­plete with spe­cially com­mis­sioned sound­tracks, be­spoke in­te­ri­ors and a party of peo­ple who en­joy the re­fresh­ing taste of Corona – the at­mos­phere was “spirit-filled” so to speak, es­pe­cially with two en­tic­ing cock­tails Corona Sour and Coro­jito among other Coron­abased spir­its and li­quers.

Sup­port­ing the cam­paign was Carls­berg Malaysia mar­ket­ing di­rec­tor Juliet Yap who said: “At Corona, we want to cap­ture the de­sire to dis­con­nect, in or­der to re­con­nect and re-en­er­gise – a sen­ti­ment that res­onates with our con­sumers on a global scale. ‘This Is Liv­ing’ will cel­e­brate the au­then­tic, sim­ple and beau­ti­ful mo­ments in life spent out­side.”

Part­ner­ing with Mantra Bar & Lounge to cre­ate Corona’s Mantra Spir­i­tual Homes, fans of the Corona brew are in­vited to cel­e­brate life’s beau­ti­ful mo­ments out­side with a spe­cially pre­pared Corona sun­downer in hand at Mantra, Bangsar Village 2. While the view form the rooftop bar is sim­ply amaz­ing, the en­tire sen­so­rial com­bi­na­tion is to be­hold.

Liv­ing the Corona life.

Cre­at­ing Corona cock­tails.

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