Cof­fee and tea to a T

> Star­bucks un­veils a range of in­no­va­tive tea bev­er­ages in­clud­ing a mod­ern tea-drink­ing ex­pe­ri­ence

The Sun (Malaysia) - - MEDIA & MARKETING -

specif­i­cally de­vel­oped for its cus­tomers in Malaysia who in­creas­ingly want new and dif­fer­ent tastes and ex­pe­ri­ences. “We see a tremen­dous new op­por­tu­nity to lever­age the com­pany’s ex­per­tise in cre­at­ing the best-in-class re­tail ex­pe­ri­ences, hand­craft­ing cus­tomised bev­er­ages and sourc­ing the finest in­gre­di­ents to cre­ate a pre­mium tea ex­pe­ri­ence,” Quays added. And just as they’ve done for cof­fee, tea is re-imag­ined at Star­bucks shares Quays. With tea to­day a US$125 (RM513) bil­lion global in­dus­try in the world and sec­ond to wa­ter, Star­bucks has lever­aged on the com­pany’s in­ter­nal ex­per­tise, knowl­edge on re­tail ex­pe­ri­ences and hand­crafted bev­er­ages, to come up with this new pre­mium tea ex­pe­ri­ence for its val­ued cus­tomers. The re­sult – three new Star­bucks Tea­vana Hand­crafted Bev­er­ages com­pris­ing Matcha & Es­presso Fu­sion, Black Tea with Ruby Grape­fruit and Honey, and Iced Shaken Green Tea with Aloe and Prickly Pear.

MY CUP OF TEA While the first two come in hot and cold ver­sions, the lat­ter is served iced. Fiends of milk and cream will drool over Star­bucks Matcha & Es­presso Fu­sion con­cocted with fine Matcha pow­der, a blan­ket of milk and Star­bucks sig­na­ture Es­presso Roast of­fer­ing a bev­er­age that is smooth, blend­ing cof­fee and tea. More tra­di­tional tea drinkers will de­light in the Black Tea with a tinge of sweet and sour from the honey and Star Ruby red grape­fruit, served ei­ther hot or cold. And those into chilled fruity teas will sim­ply love the iced green tea paired with diced aloe, com­ple­mented with syrup of prickly pear, a cool thirst quencher on a hot sunny day.

These tea bev­er­ages are made to a T us­ing only pre­mium, high-qual­ity in­gre­di­ents sourced from known grow­ers, and spe­cially tasted and tested for the finest cuppa fit for Star­bucks Tea­vana.

DE­LIGHT­FUL NEW EX­PE­RI­ENCE Shar­ing the limelight is Star­bucks Tea­vana Full Leaf Tea Sa­chets that al­lows one to in­dulge in a per­fectly steeped cuppa. Sit back and en­joy it via Star­bucks new Tea Ser­vice Ex­pe­ri­ence, served in cus­tom-de­signed teapots and del­i­cate cups or have it wher­ever you are, per­haps in a con­tem­po­rary at-home ex­pe­ri­ence.

Star­bucks has a de­light­ful menu of lovely teas to choose from. Try its black teas of English Break­fast, Earl Grey or Chai; or its green teas that come as Emperor’s Clouds and Mist or Mint Citrus; if not its herbal ver­sion of Hibis­cus.

With the fine se­lec­tion of cof­fees and teas hand­crafted to per­fec­tion, it is no won­der that Star­bucks re­mains one’s third and pre­ferred space for many of us.

Iced Matcha & Es­presso Fu­sion

Iced Shaken Green Tea with Aloe & Prickly Pear

Hot Black Tea with Ruby Grape­fruit & Honey

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