Top-flight de­signer

> Anu­ruq Jaidee steers his dream off the run­way by let­ting his pas­sion soar

The Sun (Malaysia) - - FASHION - BY YEO CHIA HUI

A Schil­dren, we have all dreamed about what we wanted to be. From sav­ing the world to more prac­ti­cal ones such as be­ing a doc­tor, an ac­coun­tant or a lawyer, ev­ery one of us has ex­pe­ri­enced that in­no­cent won­der­ment of how we can be any­thing that we set our mind to.

Al­though many even­tu­ally choose not to pur­sue their child­hood am­bi­tion, some stuck to their dream with pas­sion and tenac­ity. Anu­ruq Jaidee is an ex­am­ple of the lat­ter group of peo­ple.

The 23-year-old has al­ways wanted to be a fash­ion de­signer and he has suc­ceeded to do so by win­ning the AirAsia Run­way Ready De­signer Search 2016. The an­nual re­gional com­pe­ti­tion which cov­ers five Asean coun­tries – In­done­sia, Philippines, Sin­ga­pore, Thai­land and Malaysia – re­cently con­cluded this year’s edi­tion in Kuala Lumpur.

“Be­ing a fash­ion de­signer is what I have been dream­ing of since I was a child. I want to see peo­ple wear­ing the clothes that I de­sign. Hence, I’m ec­static and hon­oured to win this Asean-level com­pe­ti­tion where I had to com­pete with par­tic­i­pants from dif­fer­ent coun­tries. This is truly an achieve­ment of a life­time,” said the Thai lad.

Anu­ruq, who is from the Suan Su­nandha Ra­jab­hat Uni­ver­sity, was crowned the win­ner for his Flame of Ayut­thaya col­lec­tion. In an ex­clu­sive email in­ter­view with theSun, he shared his story.

Did you ever ex­pect to win the com­pe­ti­tion? I am sure all of us were hop­ing to win and it was why we worked as hard as we did. For me, I was happy to be able to rep­re­sent Thai­land so when I won, I was over­joyed as it was un­ex­pected.

Can you tell us more about your win­ning col­lec­tion? This col­lec­tion was in­spired by Ayuthaya, a past cap­i­tal of Thai­land. It was a pros­per­ous city in terms of its pol­i­tics and trade, and ex­tremely vi­brant in re­spect of its art, cul­ture and tra­di­tion. The cloth­ing back then was also very dis­tinct and was held in high re­gard by for­eign­ers who saw it as an ex­ten­sion of the city’s tri­umph.

I wanted to re­flect the Ayut­thaya cap­i­tal in the women’s cloth­ing I de­signed so I could ex­em­plify its beauty. More­over, I in­cluded Thai touches such as drap­ing since it re­flects the breast cloths and wraps of that pe­riod of time. I also mixed Thai silk with more mod­ern fab­rics while us­ing pat­terns that sym­bol­ise both fem­i­nin­ity and pros­per­ity as seen along the shores of the Chao Phraya River.

How would you de­scribe your de­sign­ing style? My clothes are for mod­ern women who still love their Thai roots, for cos­mopoli­tan women who haven’t left their Thai her­itage behind and for women who are proud to be Thai. They are for peo­ple who love to dress up and to so­cialise, that’s why my de­signs are Ur­ban Chic with a hint of Thai.

If there is one thing that you like about fash­ion de­sign­ing, what is it? I like to see peo­ple wear­ing clothes that are de­signed by me.

What can we ex­pect from you in the fu­ture? I want to show Thai­land’s unique­ness and dis­tinct beauty to the world and to see peo­ple wear­ing clothes with Thai in­spi­ra­tions.

Anu­ruq Jaidee is the AirAsia Run­way Ready De­signer Search 2016 win­ner.

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