A take on trolls

> Chance to col­lect DreamWorks troll mag­nets from 7-Eleven

The Sun (Malaysia) - - MEDIA & MARKETING -

-ELEVEN Malaysia is proud to present the ex­clu­sive DreamWorks Trolls Mag­net Col­lec­tion un­der its lat­est loy­alty pro­gramme for cus­tomers.

CUTE CLUS­TER The col­lec­tion of­fers a range of adorable look­ing 2D mag­nets con­sist­ing of 15 de­signs fea­tur­ing char­ac­ters from the soon-to-be re­leased chil­dren’s an­i­mated movie Trolls. Let the cheer­ful Poppy, grumpy Branch and twins Satin and Che­nille brighten up your homes with their unique per­son­al­i­ties de­fined by their per­son­alised quotes on the mag­net. As with prior loy­alty pro­grammes, cus­tomers can re­deem th­ese mag­nets along with other troll char­ac­ters, in “blind packs”. This adds an air of ex­cite­ment as tikam-tikam which some of you might re­call from your hey­days. Fur­ther­more, 7-Eleven has thrown in five spe­cial edi­tion mys­tery mag­nets into the mix for an added el­e­ment of fun.

EASY TO COL­LECT To re­deem one blind pack, cus­tomers will need to col­lect a to­tal of 12 stick­ers. A sticker can be earned with ev­ery RM5 pur­chase at 7-Eleven stores na­tion­wide. More­over, cus­tomers will also re­ceive a bonus sticker if their pur­chase in­cludes items from 7-Eleven’s pre­ferred part­ners.

“We are pleased to in­tro­duce DreamWorks Trolls Mag­net Col­lec­tion as a fol­low-up to our run­away hit Buncit Bear pro­gramme months ago. We be­lieve th­ese adorable mag­nets will win the hearts of many as it is of very high qual­ity and fea­tures many in­ter­est­ing char­ac­ters and fun quotes from the movie Trolls. This ex­clu­sive col­lec­tion is a DreamWorks li­censed prod­uct mak­ing it a ‘must have’ col­lectible,” said 7-Eleven Malaysia CEO Gary Brown.

RE­WARDS AND REDEMPTIONS In ad­di­tion to the Trolls loy­alty pro­gramme, 7-Eleven will also be run­ning the “Show Your Trolls Colour” Face­book con­test. Fans of the movie are en­cour­aged to dress up as their favourite Troll char­ac­ter from the movie, snap a photo and up­load it onto 7-Eleven Malaysia’s Face­book page for a chance to win ex­cit­ing prizes.

The pro­gramme ends Nov 7. Get a head­start on your col­lec­tion now with a lim­ited edi­tion col­lec­tor’s board for only RM8.90. For more in­for­ma­tion, visit the of­fi­cial 7-Eleven Malaysia Face­book page.

7-Eleven Malaysia mar­ket­ing gen­eral man­ager Ro­nan Lee (left) with Brown at the launch of the cam­paign.

(In suit, from left) Lee, Smith, Gar­nett and guests re­ceive a warm wel­come on ar­rival.

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