Work­ing to­gether

The Sun (Malaysia) - - FASHION -

SOC­CER star David Beck­ham has joined forces again with Amer­i­can ac­tor and co­me­dian Kevin Hart, in a new cam­paign for Swedish fash­ion re­tailer H&M.

The full com­mer­cial, which is set to go live on hm.com on Sept 26, is set on a road trip which sees both Beck­ham and Hart sport­ing iden­ti­cal looks from the au­tumn/win­ter 2016 col­lec­tion of the new "Mod­ern Es­sen­tials line, se­lected by David Beck­ham" – which lands in stores and on­line from Sept 29.

The cam­paign story, once again di­rected by Fredrik Bond, picks up where the duo left off in their first com­mer­cial to­gether, where Hart pre­pared to play the role of Beck­ham in a biopic film, and sees the two trav­el­ling from Los Angeles to Las Ve­gas, sup­pos­edly to meet fi­nanciers for a new Ve­gas mu­si­cal.

Com­ment­ing on the tie-up, Beck­ham said he "loved shoot­ing the first cam­paign with Kevin for H&M so much; we just had to do a se­quel. This time we've pushed the story even fur­ther. I hope ev­ery­one likes it, we cer­tainly en­joyed film­ing it". – AFP Re­laxnews

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