Am­pli­fy­ing cre­ativ­ity

> Ben Wil­lis talks about the role of a man­ager for as­pir­ing mu­si­cians who want a head start in their ca­reer

The Sun (Malaysia) - - ENTERTAINMENT -

LOOK­ING to take your band out of your bed­room and onto the world stage? Guin­ness Am­plify has you cov­ered with the Am­plify Academy – a day-long cel­e­bra­tion of Malaysian-made mu­sic – tak­ing place on Oct 1 at var­i­ous venues in Pub­lika, Kuala Lumpur.

The event will fea­ture speak­ers from the in­ter­na­tional mu­sic in­dus­try, in­clud­ing pro­duc­ers, record la­bel ex­ecs, fes­ti­val book­ers and more, to share the ben­e­fits of their ex­pe­ri­ence with as­pir­ing lo­cal mu­si­cians.

One of the speak­ers at the Am­plify Academy is none other than Ben Wil­lis ( be­low), man­ager of one of the most recog­nis­able names from the Malaysian mu­sic scene to­day – Yuna.

We caught up with him in ad­vance of his ap­pear­ance, to give you a taste of what you can ex­pect at the

event. VENUE: THE BEE, PUB­LIKA

When should a band start look­ing Jimmy Jamz Rithan (Deja Voodoo Spells) Talitha Tan, Fazz, Satur­day Af­ter­noon

VENUE: D’BAL­CONY, PUB­LIKA for a man­ager? “I think this is a per­sonal pres­ence. Most artistes want help from the be­gin­ning but some may want to al­low their ca­reer to grow un­til they feel like they need help.”

How can a man­ager help? “A man­ager can play a bunch of roles. But it’s up to the artiste really. The way we ap­proach man­age­ment is by look­ing at the artistes’ busi­ness and then see­ing where we can fit in to help them grow in all the facets of their busi­ness.” What should an artiste look for in a man­ager? “Hon­esty and trans­parency. If we are go­ing to work to­gether, then you have to trust me.”

What do you look for in an artiste? “Again, hon­esty and trans­parency. If we are go­ing to work to­gether, then I will have to trust you. I need to know you are down to work when ev­ery­one else isn’t and that you have the drive to be suc­cess­ful. Ev­ery­one says they do but mostly they don’t.”

Any tips for Malaysian acts who want to break into the in­ter­na­tional scene? “Make great mu­sic. We will find it if you make it. We found Yuna.”

Catch Wil­lis and oth­ers at the Guin­ness Am­plify Academy. For the full lineup of speak­ers, work­shops, and per­for­mances, see the ta­ble be­low, or log on to www. am­plify.com.my to get your ticket for the Live Gig that will cap off the whole event. 3.00pm – 4.00pm 4.15pm – 5.15pm 5.45pm – 6.45pm

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