Cap­tured with ab­so­lute clar­ity

> ASUS ZenFone 3’s front and rear cam­eras snap qual­ity pic­tures, fast and steady

The Sun (Malaysia) - - ENTERTAINMENT -

THE ASUS ZenFone 3 is an ag­ile, ex­quis­ite de­vice in­spired by the beauty of na­ture. This glass-and-metal won­der, with pre­ci­sion-sculpted glass on both sides, cap­tures the world with ab­so­lute clar­ity.

The ZenFone 3 de­fines the aes­thetic joy of Zen’s sig­na­ture con­cen­tric-cir­cle pat­tern, or the tac­tile ex­cite­ment of spun-cut etch­ings – the def­i­ni­tion of re­fined crafts­man­ship.

En­cased in con­toured Corn­ing Go­rilla glass, and ta­per­ing to a thin 7.69mm edge, it has a fluid, multi-di­men­sional de­sign that’s fin­ished with a di­a­mond-cut cham­fer.

The de­vice comes in two mod­els – a fab­u­lous 5.2in or 5.5in dis­play with 1920x1080 Full HD res­o­lu­tion to show ev­ery de­tail, and in­tense 600 nits bright­ness for easy view­ing un­der even the bright­est light con­di­tions.

The next-gen­er­a­tion Pix­elMaster 3.0 lifts the ZenFone 3’s pho­tog­ra­phy far above the smart­phone norm.

To cap­ture real-world au­then­tic­ity, Pix­elMaster 3.0 packs a 16-megapixel cam­era, large f/2.0-aper­ture lens as well as both op­ti­cal and elec­tronic im­age sta­bil­i­sa­tion for blur-free shots and video, and colour correction sen­sor for true colour pho­tog­ra­phy.

ZenFone 3 also has some­thing no other smart­phone cam­era has – its ex­clu­sive TriTech auto-fo­cus tech­nol­ogy – that can track a sub­ject at any dis­tance and light­ing clar­ity in just 0.03 sec­onds.

This means the three fo­cus­ing tech­nolo­gies – laser, phase de­tec­tion and con­tin­u­ous auto-fo­cus – give a clear fo­cus in just 0.03 sec­onds in vary­ing con­di­tions, for all sce­nar­ios, and at up to 10 times faster than the blink of an eye.

While shoot­ing pho­tos, the four-axis op­ti­cal im­age sta­biliser (OIS) senses and pre­vents your hand move­ments from blur­ring pho­tos while the three-axis elec­tronic im­age sta­biliser (EIS) keeps your hand­held videos rock steady.

Pho­tos taken will ap­pear as re­al­is­tic as seen with the naked eye, with deep trench iso­la­tion tech­nol­ogy pre­vent­ing pho­tons of light from leak­ing from one pixel on the sen­sor to an­other, re­sult­ing in clearer de­tails.

The colour correction sen­sor de­tects un­usu­ally-lit sub­jects and makes them look nat­u­ral in the re­sult­ing photo.

Th­ese are com­ple­mented by the 4x Su­per Res­o­lu­tion fea­ture which cre­ates a sin­gle, ex­tremely de­tailed photo; and Real-time HDR that prop­erly shows the re­sult­ing HDR photo as you frame it.

The de­vice’s el­e­gant beauty veils mon­strous power, in­clud­ing a 64-bit, 2.0GHz oc­ta­core Snap­dragon 625 pro­ces­sor, 4GB me­mory and desk­top-grade Adreno 506 graph­ics per­for­mance.

ZenFone 3’s pro­ces­sor also has rev­o­lu­tion­ary 14nm Fin Field Ef­fect Tran­sis­tors with 35% lower power con­sump­tion, 300Mbps 4G LTE and re­versible USB-C.

In­cred­i­ble hard­ware de­mands spec­tac­u­lar soft­ware – and that’s where the ZenUI 3.0 comes in.

ZenFone’s sub­lime front end im­proves the stan­dard in­ter­face in unique ways, and this lat­est edi­tion in­cludes brand-new ideas to brighten your mo­bile ex­pe­ri­ence, im­prove pro­duc­tiv­ity and make ev­ery­day life just that lit­tle bit more fun.

See weather up­dates with real-time an­i­ma­tions, or check the time with a stylish clock wid­get. Feel the depth of par­al­lax scrolling as you swipe through your apps, and ap­pre­ci­ate how the sub­tle blurry ef­fect keeps your fo­cus on the fore­ground.

ZenUI 3.0 isn’t just an in­ter­face – it’s the best friend who ac­com­pa­nies you ev­ery­where.

Avail­able in Moon­light White, Shim­mer Gold, and Sap­phire Black, the ZenFone 3 re­tails at RM1,699 (for the 5.5in) and RM1,499 (for the 5.2in).

For more, go to ASUS Store at http://store.asus. com/my

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