Biggest restaurant turn-offs
IT DOESN’T matter how good the food is, if one element of the dining experience isn’t up to scratch, it could be enough for more than nine-in-10 American diners to never return.
The study of 2,034 Americans aged 18 and older, conducted by Harris Poll, found that litter and cigarette butts in front of the doorway would be enough to keep 70% of diners from returning.
However, the biggest single issue cited by 86% would be dirty surfaces – that is, dust on wall-mounted decoration or dirt, dust or marks on tables, booths and the floor.
“Even with a master chef in the kitchen, a dirty restroom or unattractive entryway can leave a bad taste in a diner’s mouth,” said John Engel, senior marketing manager of Cintas, a business supplies company that funded the study.
“Repeat business is vital to the success of any restaurant.”
Other big turn-offs included a general bad odour (85%), dirty restrooms (80%) and dirty or slippery floors (72%).
Some 47% wouldn’t return to a restaurant with a loud ambience or loud employees, and 36% would give an establishment with poor lighting a miss. – AFP