Big­gest restau­rant turn-offs

The Sun (Malaysia) - - FEATURE -

IT DOESN’T mat­ter how good the food is, if one el­e­ment of the din­ing ex­pe­ri­ence isn’t up to scratch, it could be enough for more than nine-in-10 Amer­i­can din­ers to never re­turn.

The study of 2,034 Amer­i­cans aged 18 and older, con­ducted by Har­ris Poll, found that lit­ter and ci­garette butts in front of the door­way would be enough to keep 70% of din­ers from re­turn­ing.

How­ever, the big­gest sin­gle is­sue cited by 86% would be dirty sur­faces – that is, dust on wall-mounted dec­o­ra­tion or dirt, dust or marks on ta­bles, booths and the floor.

“Even with a mas­ter chef in the kitchen, a dirty re­stroom or unattrac­tive en­try­way can leave a bad taste in a diner’s mouth,” said John En­gel, se­nior mar­ket­ing man­ager of Cin­tas, a busi­ness sup­plies com­pany that funded the study.

“Re­peat busi­ness is vi­tal to the suc­cess of any restau­rant.”

Other big turn-offs in­cluded a gen­eral bad odour (85%), dirty re­strooms (80%) and dirty or slip­pery floors (72%).

Some 47% wouldn’t re­turn to a restau­rant with a loud am­bi­ence or loud em­ploy­ees, and 36% would give an es­tab­lish­ment with poor light­ing a miss. – AFP

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