A stitch in time

> This ser­vice cen­tre watches out for your time­pieces by pro­vid­ing round-the-clock care

The Sun (Malaysia) - - FASHION - BY YEO CHIA HUI

WHETHER as a sym­bolic sta­tus or a time­piece, a watch is a fix­ture in our life. What many of us fail to re­alise, how­ever, is that watches need reg­u­lar servicing too. And one place that of­fers such ser­vice in Malaysia is The Swatch Group Ser­vice Cen­tre.

Es­tab­lished in 1995, the cen­tre houses 17 ex­pe­ri­enced and qual­i­fied tech­ni­cians who cater to all the 18 watch brands un­der The Swatch Group. Ac­cord­ing to its Cus­tomer Ser­vice Man­ager, Car­men Ying, cus­tomers can just turn up on a walk-in ba­sis dur­ing its op­er­at­ing hours.

So, why do watches re­quire reg­u­lar servicing?

“Well, just like any other pre­ci­sion in­stru­ments, watches con­tain nu­mer­ous gears in it and con­sid­er­ing that a watch works 24/7, cer­tain parts will wear off af­ter a pe­riod of time. It’s sim­i­lar to how you have to send your car for servicing from time to time to keep it in shape.”

Al­though it’s gen­er­ally ad­vis­able for one to send their watch for servicing every four to five years, this is not writ­ten in stone.

“It’s en­tirely de­pen­dent on how well you take care of your watch and how par­tic­u­lar you are with it. There are cus­tomers who only come to us once in 10 years be­cause they take very good care of it; while con­sci­en­tious ones – those who are pre­cise to the point where they need to match the time right down to the sec­onds – will send it in more reg­u­larly. If you have a divers watch, we’ll also rec­om­mend yearly check-up to in­spect the wa­ter re­sis­tant func­tion,” she ex­plained. When you send your watch for servicing or fix­ing at The Swatch Group Ser­vice Cen­tre, you’ll need to fur­nish them with ba­sic in­for­ma­tion be­fore the di­ag­nos­tic team will as­sess and rec­om­mend the next course of ac­tion. The wait­ing pe­riod is con­tin­gent on the is­sue at hand. For ex­am­ple, the time­line for a com­plete ser­vice is about a month, whereas a strap change can be done im­me­di­ately. Since many are still un­aware of the im­por­tance of watch servicing, they too are obliv­i­ous to what goes on dur­ing the servicing. As such, Ying said that a lot of cus­tomers do not un­der­stand why the process takes time. “They think that it’s a sim­ple and fast process, hence they can’t com­pre­hend the wait­ing pe­riod. Truth is, it is a time-con­sum­ing process due to the steps in­volved and the del­i­cate na­ture of the watch. Con­trary to pop­u­lar be­lief, it’s not as straight­for­ward as dis­man­tling and putting it back again,” she added.

Kok Yoon Yan, who is the Chief Tech­ni­cian, agreed as much. He af­firmed that di­ag­nos­ing, fix­ing and test­ing are la­bo­ri­ous stages where at­ten­tion to de­tail is of ut­most im­por­tance. Mean­while, Ying also warned about the per­ils of vis­it­ing unau­tho­rised ser­vice cen­tre as it can ir­re­vo­ca­bly dam­age your watch.

“Those places may not have all the orig­i­nal parts so they will just mix and match what­ever that they have. Cus­tomers of­ten do not even doubt­edly the most rad­i­cal of them all, the men walked the run­way wear­ing bras and gir­dles. “So­ci­ety al­ways puts peo­ple in boxes and I think that doesn’t make the world a bet­ter place,” said Tessa de Boer, one half of the de­sign team at Mai­son the Faux. The Wil­helmina agency has among its mod­els a 26-year-old per­son who re­fuses to iden­tify with a gen­der and goes sim­ply by the name Lex. The model no­tably has worked for N-p-El­liott, where Scot­tish de­signer Ni­cholas El­liott con­jures up avant-garde, asex­ual clothes. “Be­ing so an­drog­y­nous, to me, is a bless­ing,” Lex told AFP in an emailed re­sponse to ques­tions. “It in­creases my abil­ity to par­tic­i­pate in end­less projects with­out lim­i­ta­tion to my gen­der.” “If men and women are equal, then what does all that mat­ter?” – AFP Re­laxnews re­alise it be­cause when they see that it’s work­ing, they thought it was ok but in ac­tual fact it has been mod­i­fied be­yond recog­ni­tion. This is quite sad be­cause we have en­coun­tered cases where vin­tage watches have been tam­pered to the point where it can­not be sal­vaged.”

There­fore, it is vi­tal for one to go to an au­tho­rised cen­tre such as The Swatch Group Ser­vice Cen­tre. Af­ter all, its team of ex­pe­ri­enced tech­ni­cians is ever ready with a huge stock­pile of spare parts to cater to all the brands un­der the group. Women’s Wear Daily. The col­lec­tion in­cludes a range of bags fea­tur­ing Mickey and Min­nie Mouse. The de­signer had the en­vi­ron­ment in mind, us­ing eth­i­callysourced leather and or­ganic denim to cre­ate the bags. Each bag comes in a re­us­able box. The Dis­ney bags will be avail­able at Sel­fridges and The Con­ran Shop in Lon­don as well as via Christo­pher Rae­burn’s web­site, se­lect I.T lo­ca­tions as well as ad­di­tional re­tail­ers. Rae­burn joins Kenzo, Marc Ja­cobs and Olympia Le Tan in cre­at­ing ex­clu­sive ranges for Dis­ney. – AFP Re­laxnews

The Swatch Group Ser­vice Cen­tre pro­vides top-notch ser­vices for your time­piece.

(right) There are many steps in­volved in fix­ing or servicing a watch.

(left) Car­men Ying is the Cus­tomer Ser­vice Man­ager.

Christo­pher Rae­burn: CR Mickey Leather.

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