Unique ad­ver­tis­ing col­lab­o­ra­tion

The Sun (Malaysia) - - ENTERTAINMENT -

TGV holds a spe­cial place in the hearts of the co-founders of lo­cal beauty prod­uct line Satin Sk­inz.

A TGV cin­ema hall was where Muham­mad Iskan­dar Sa­fuan Sukan­dar pro­posed to Mizat­u­ladha Mang­sor, and the cou­ple started Satin Sk­inz in 2014.

To­day, they are tak­ing their prod­uct brand­ing one step fur­ther by col­lab­o­rat­ing with TGV Cine­mas Sun­way Pyra­mid.

For the next six months, not only will their ad­ver­tise­ments be fea­tured on the screens but also on buntings, hall doors, wall pan­els and also at the tick­et­ing stalls as well as a Satin Sk­inz kiosk at the cin­ema en­trance.

“It is total lo­ca­tion brand­ing,” said Ce­leste Koay, head of mar­ket­ing ser­vices for TGV Cine­mas. “We ap­plaud Satin Sk­inz for re­ally recog­nis­ing cin­ema ad­ver­tis­ing as a plat­form for it to reach out to its tar­get au­di­ence. It is more than cin­ema ad­ver­tis­ing on screen.”

Mean­while, TGV will of­fi­cially launch its first IMAX theatre in Kuching’s Vi­vacity Mega­mall to­mor­row.

An­other IMAX hall will be added when Sun­way Velocity Mall opens in Kuala Lumpur at the end of the year, along with sev­eral ac­tiv­i­ties planned in con­junc­tion with Star Wars: Rogue One. – S. In­dra Sathi­a­balan

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