In­ter­net ac­cess in emerg­ing na­tions to surge

The Sun (Malaysia) - - SUNBIZ -

KUALA LUMPUR: The per­cent­age of the pop­u­la­tion with in­ter­net ac­cess in emerg­ing and de­vel­op­ing coun­tries is pro­jected to in­crease to 50% in 2025 from 34% in 2015, ac­cord­ing to global mar­ket re­search com­pany Euromon­i­tor In­ter­na­tional.

In its re­port re­search ti­tled “Strate­gies for Expanding into Emerg­ing Mar­kets with E-com­merce”, the global re­search house said mo­bile in­ter­net sub­scrip­tions in the emerg­ing coun­tries surged to two bil­lion in 2015 from 299 mil­lion recorded in 2010.

China rep­re­sented the big­gest mar­ket with 660 mil­lion sub­scribers, while Brazil, In­done­sia and Rus­sia col­lec­tively rep­re­sent a to­tal mar­ket of over 397 mil­lion in 2015.

“Un­der­stand­ing how con­sumers ac­cess the in­ter­net is cru­cial for de­vel­op­ing an ecom­merce strat­egy.

“Re­tail­ers must ad­dress the pref­er­ences of con­sumers in their tar­get mar­ket, in­clud­ing op­ti­mis­ing for the de­vices most used by con­sumers and of­fer­ing ap­pro­pri­ate pay­ment op­tions,” said se­nior re­search an­a­lyst Amanda Bourlier.

De­spite ac­cel­er­ated mo­bile in­ter­net sub­scrip­tions, Euromon­i­tor In­ter­na­tional said in­ter­net pen­e­tra­tion rates vary sig­nif­i­cantly across emerg­ing mar­kets.

In 2015, the United Arab Emi­rates had the high­est num­ber of peo­ple us­ing the in­ter­net at 92% of the pop­u­la­tion, while the in­ter­net us­age rate re­mained be­low 50% in Mex­ico, Ukraine, Peru, the Philippines and Viet­nam.

Chile, Rus­sia and Ar­gentina saw the fastest in­crease from 2010 to 2015, from an av­er­age of 40% of the pop­u­la­tion us­ing the in­ter­net to 70% in 2015. – Ber­nama

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