New cold brew in town

The Sun (Malaysia) - - MEDIA & MARKETING -

WITH all the beer com­pa­nies pro­mot­ing their brands and brews this Oc­to­ber, here is a re­fresh­ing al­ter­na­tive for non­al­co­hol drinkers and cof­fee lovers – Star­bucks Cold Brew.

From to­day, Star­bucks stores across Malaysia will be de­liv­er­ing a unique cold brew cof­fee ex­pe­ri­ence like no other. Hand-crafted cold, it is said that cold brew­ing in­volves a spe­cific method in mak­ing. Com­bin­ing cool wa­ter with coarse ground cof­fee, then steep­ing it for 14 hours for am­bi­ent brew­ing and a fur­ther 48 hours for re­frig­er­ated brew­ing. For the re­sult and anal­y­sis, best to get a taste of this ex­cep­tional cold brew.

How­ever, the pro­fes­sion­als at Star­bucks ex­plain that time re­places the heat to ex­tract the cof­fee, re­sult­ing in a cold cof­fee con­cen­trate that when com­bined with wa­ter and ice, cre­ates a smooth cold brewed cof­fee that is served unsweet­ened to high­light its nat­u­rally sweet, rich cof­fee flavour. For those who like their cof­fees iced, here is a new op­tion to get to know, taste and per­haps pre­fer, as the method of prepa­ra­tion is un­like Star­bucks’ other iced cof­fees and tastes dif­fer­ent. Said Star­bucks Malaysia and Brunei man­ag­ing di­rec­tor Syd­ney Quays, “Star­bucks looked at qual­i­ties of the cof­fee cre­ated through the cold brew­ing process and be­gan to nar­row in on the spe­cific flavours we wanted, and that in­volved look­ing at dif­fer­ent roast lev­els, cof­fees and cold brew­ing styles. We hope our cus­tomers will en­joy the bev­er­age as much as we en­joyed cre­at­ing it.”

Star­bucks Cold Brew.

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