SUPER Group has added another accolade to its name, gaining recognition as “Malaysia’s Largest Coffee Manufacturer” and making it into the Malaysia Book of Records.
Super pioneered the development of three-in-one beverages in Southeast Asia. To date, Super has nabbed a range of “titles” that include one of Forbes’ Asia’s Top 200 Best under a Billion company and an award by Securities Investors Association Singapore (SIAS) as the “Most Transparent Company (F&B and Consumer Staples)” at the annual SIAS Investors’ Choice Awards.
The certificate presentation ceremony was held at the newly established Super principal hub in Masai, Johor and was witnessed by employees, business partners and stakeholders.
The hub was established in July this year and acts as a centre that oversees the regional management for procurement and distribution of its coffee products. These products include spray-dried coffee, freeze-dried coffee and microground coffee, exported to over 50 countries.
The hub is also home to state-ofthe-art coffee manufacturing equipment, which guests who attended the presentation ceremony got a glimpse of. It was said that Super produces 20,000 tonnes of instant coffee annually.
Capturing attention was Super’s proprietary Aroma Recovery Technology, which captures and then re-injects the volatile natural aroma of coffee that escaped during the coffee-making process.
“Malaysia, owing to its close proximity to our headquarters in Singapore, has played a critical role in Super’s development since 1998,” said Super Group executive director Darren Teo.
“Malaysia is also the preferred hub where Super houses most of its vital key manufacturing capabilities. Our investments in Malaysia has created social benefits among the local communities through job creation, upgrading of skill sets of the local community, support for civic or macro-market projects, and bringing in new and innovative technologies, goods and services to the country,” added Teo.
(From left) Teo, Super Food Marketing executive director Steven Lim and Malaysia Book of Records operations director Christopher Wong at the certificate presentation ceremony.