Su­per ac­co­lades

The Sun (Malaysia) - - MEDIA & MARKETING -

SU­PER Group has added an­other ac­co­lade to its name, gain­ing recog­ni­tion as “Malaysia’s Largest Cof­fee Man­u­fac­turer” and mak­ing it into the Malaysia Book of Records.

Su­per pi­o­neered the de­vel­op­ment of three-in-one bev­er­ages in South­east Asia. To date, Su­per has nabbed a range of “ti­tles” that in­clude one of Forbes’ Asia’s Top 200 Best un­der a Bil­lion com­pany and an award by Se­cu­ri­ties In­vestors As­so­ci­a­tion Sin­ga­pore (SIAS) as the “Most Trans­par­ent Com­pany (F&B and Con­sumer Sta­ples)” at the an­nual SIAS In­vestors’ Choice Awards.

The cer­tifi­cate pre­sen­ta­tion cer­e­mony was held at the newly es­tab­lished Su­per prin­ci­pal hub in Ma­sai, Jo­hor and was wit­nessed by em­ploy­ees, busi­ness part­ners and stake­hold­ers.

The hub was es­tab­lished in July this year and acts as a cen­tre that over­sees the re­gional man­age­ment for pro­cure­ment and dis­tri­bu­tion of its cof­fee prod­ucts. These prod­ucts in­clude spray-dried cof­fee, freeze-dried cof­fee and mi­croground cof­fee, ex­ported to over 50 coun­tries.

The hub is also home to state-ofthe-art cof­fee man­u­fac­tur­ing equip­ment, which guests who at­tended the pre­sen­ta­tion cer­e­mony got a glimpse of. It was said that Su­per pro­duces 20,000 tonnes of in­stant cof­fee an­nu­ally.

Cap­tur­ing at­ten­tion was Su­per’s pro­pri­etary Aroma Re­cov­ery Tech­nol­ogy, which cap­tures and then re-in­jects the volatile nat­u­ral aroma of cof­fee that es­caped dur­ing the cof­fee-mak­ing process.

“Malaysia, ow­ing to its close prox­im­ity to our head­quar­ters in Sin­ga­pore, has played a crit­i­cal role in Su­per’s de­vel­op­ment since 1998,” said Su­per Group ex­ec­u­tive di­rec­tor Dar­ren Teo.

“Malaysia is also the pre­ferred hub where Su­per houses most of its vi­tal key man­u­fac­tur­ing ca­pa­bil­i­ties. Our in­vest­ments in Malaysia has cre­ated so­cial ben­e­fits among the lo­cal com­mu­ni­ties through job cre­ation, up­grad­ing of skill sets of the lo­cal com­mu­nity, sup­port for civic or macro-mar­ket projects, and bring­ing in new and in­no­va­tive tech­nolo­gies, goods and ser­vices to the coun­try,” added Teo.

(From left) Teo, Su­per Food Mar­ket­ing ex­ec­u­tive di­rec­tor Steven Lim and Malaysia Book of Records op­er­a­tions di­rec­tor Christo­pher Wong at the cer­tifi­cate pre­sen­ta­tion cer­e­mony.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.