Mod­el­ling. com

You can now en­ter the mod­el­ling in­dus­try via this on­line acad­emy

The Sun (Malaysia) - - FASHION - BY YEO CHIA HUI

CLAIM­ING to be the world’s first on­line model acad­emy, Rollmod­els Acad­emy sets out to rev­o­lu­tionise the mod­el­ling in­dus­try. Vet­eran model Carl Gra­ham founded this acad­emy to help as­pir­ing mod­els.

“When I started, no­body was there to teach me so it took me about four to five years be­fore I mas­tered the trade. Con­sid­er­ing how cut­throat the in­dus­try is, I had to suf­fer a lot of heartache, em­bar­rass­ment and stress,” ex­plained Gra­ham.

Ac­cord­ing to him, he was re­jected from one agency to the next with­out ex­pla­na­tion and that frus­trated him. While the ex­pe­ri­ence was painful, it helped to shape him into a well-rounded model.

“Those in­ci­dents com­pelled me to re­flect on why I left a good ca­reer as a ven­ti­la­tion en­gi­neer to pur­sue mod­el­ling.With that in mind, I de­cided that if I want to do it, I want to do it well. The ex­pe­ri­ences of get­ting turned down, of not un­der­stand­ing what’s go­ing on, as well as go­ing up against oth­ers who are bet­ter helped me to de­velop an un­der­stand­ing of the in­dus­try, what the clients need and what the agen­cies are look­ing for.”

Armed with those in­for­ma­tion and ex­pe­ri­ence as his arsenal, he roped in Jonathan Fer­nan­des as the On­line Brand Di­rec­tor. Rollmod­els Acad­emy is an on­line plat­form where one can sign up for free. Upon reg­is­tra­tion, there will be cour­ses and mod­ules of­fered that will help one in their route to pro­fes­sional mod­el­ling. Each course con­sists of videos, im­ages, doc­u­ments and au­dios that are care­fully pre­pared and cu­rated by Gra­ham. “The syl­labus is very thor­ough. As long as you watch the videos and com­plete the mod­ules, you can take charge of your own ca­reer. As a model, it’s im­por­tant for you to do so. Af­ter all, why let some­one else con­trol your ca­reer, right?” he quipped.

Af­ter com­plet­ing the cur­ricu­lum, you’ll be redi­rected to a closed Face­book group where Gra­ham will give daily ad­vice, tips about the in­dus­try and more. The aim of this acad­emy is to help as­pir­ing mod­els – and even ex­ist­ing ones – cre­ate pro­fes­sional pro­files, be ver­i­fied and get con­nected to agen­cies and clients world­wide.

He added that the web­site does not cater ex­clu­sively for mod­els since a layper­son can use it too as “there are many ed­u­ca­tional in­for­ma­tion for in­di­vid­u­als to be­come com­fort­able and con­fi­dent with them­selves”. How­ever, those who are com­mit­ted to pur­sue mod­el­ling will need to get their pro­file in top-top con­di­tion.

“We do have our ver­i­fi­ca­tion sys­tem where we have strict qual­ity con­trol and ver­i­fi­ca­tion process to en­sure that our data­base has only the best op­tions avail­able. Only those who are ver­i­fied through our stan­dards and deemed as agency ready will get on the plat­form. We want to guar­an­tee that the mod­els from our data­base are high qual­ity pro­fes­sion­als who know what they are do­ing,” Fer­nan­des ex­plained.

Al­though the web­site has only been launched re­cently, Gra­ham has been work­ing off­line with tal­ents to cre­ate their pro­files for three years. And as for the fu­ture, the duo is now work­ing on cre­at­ing an on­line book­ing plat­form.

“Free­lanc­ing is the cur­rent trend glob­ally. What’s hap­pen­ing is that a lot of free­lancers are ac­cept­ing jobs below mar­ket rate and this is, un­for­tu­nately, killing the in­dus­try. It’s also not help­ing Malaysia on the in­ter­na­tional scale be­cause the mod­els are not up to par.

“Hence, this on­line book­ing plat­form aims to change that. There will be stan­dard­ised rates, trans­parency in trans­ac­tions and a com­mu­ni­ca­tion sys­tem where clients and model can con­nect,” said Gra­ham.

Hence, they are con­vinced that Rollmod­els Acad­emy is truly one of a kind.

“In this day and age where ev­ery­one is try­ing to sell you all the shiny ob­jects out there, our plat­form is free for peo­ple to use and this is im­por­tant be­cause we be­lieve in de­liv­er­ing valu­able con­tent to the masses,” clar­i­fied Fer­nan­des. Gra­ham agreed as much, “what we are do­ing is not easy, but we want to reach out and con­nect to as many peo­ple from around the world as pos­si­ble. It is our dream to cre­ate a whole new group of mod­els who are knowl­edge­able, ed­u­cated and pro­fes­sional”.


Carl Gra­ham is the founder of Rollmod­els Acad­emy.

(left) Rollmod­els Acad­emy as­pires to help mod­els achieve their dreams.

Carl Gra­ham con­duct­ing a mod­el­ling work­shop.

Jonathan Fer­nan­des.

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