A fash­ion­able en­trance

The Sun (Malaysia) - - FASHION - BY YEO CHIA HUI

OLD NAVY – the ap­parel and ac­ces­sories brand from Amer­ica – re­cently set foot in Malaysia. By launch­ing its first store in 1 Utama, it now of­fers in­cred­i­ble fash­ion pieces to cater to the lo­cal fash­ion­for­ward com­mu­nity.

The brand’s en­try marks an­other mile­stone in its con­tin­ued global growth strat­egy. And dur­ing its grand open­ing, theSun caught up with Old Navy’s Se­nior Di­rec­tor of Fran­chise Buy­ing for a one-on-one in­ter­view.

With over 17 years of ex­pe­ri­ence in the re­tail in­dus­try, Michele Chinn Fa­hey over­sees many crit­i­cal as­pects of Old Navy’s fran­chise busi­ness, in­clud­ing the de­vel­op­ment of prod­uct as­sort­ment strate­gies that align with fi­nan­cial goals, max­imis ing pro­duc­tiv­ity and driv­ing growth in the fran­chise mar­kets.

“I love my job and I love the brand. I have been with Old Navy for a long time and be­ing able to bring this easy Amer­i­can style to peo­ple from around the world is sim­ply amaz­ing. Ev­ery­body wants to have great clothes that they can wear and feel good in, and I get to ful­fil this dream for many on a dayto-day ba­sis,” she di­vulged with a smile.

In this ex­clu­sive in­ter­view, Fa­hey un­veils the brand’s fash­ion phi­los­o­phy, its unique sell­ing points and where the la­bel is head­ing next.

With the grand open­ing of Old Navy in Malaysia, what can lo­cal con­sumers ex­pect from the brand? They can ex­pect the same great fash­ion that one can find at Old Navy around the world. Old Navy is all about fash­ion, fam­ily, fun and value, so that res­onates ev­ery­where.

The store open­ing co­in­cides with the in­tro­duc­tion of the Au­tumn 2016 col­lec­tion. Can you tell us more about it? For this col­lec­tion, we got our in­spi­ra­tion from the great out­doors where we pay homage to the ex­plorer, with fo­cus to­wards util­ity and the 70’s bo­hemian ro­mance. Hence, you will see lots of flo­ral, fo­liage and cosy styles. There is also a mix of fem­i­nine and util­i­tar­ian sil­hou­ettes which show­case dec­o­ra­tive prints, folk­loric em­broi­dery, sat­u­rated in­digo hues and pow­der-soft blues in low-key la­dy­like pieces.

As the Se­nior Di­rec­tor of Fran­chise Buy­ing, what would you say is the fash­ion DNA of the la­bel? Old Navy em­bod­ies the ca­sual Amer­i­can style and is based on the four main pil­lars of fash­ion, fam­ily, fun and value. These are our core be­liefs so the busi­ness cen­tres around it.

In the ever com­pet­i­tive re­tail in­dus­try, how does Old Navy stand out? We are do­ing some­thing unique that no one else is do­ing – fash­ion essentials for the en­tire fam­ily at amaz­ing val­ues, as well as a fun and unique store en­vi­ron­ment. We, at Old Navy, also be­lieve in the democ­racy of style and that means that style should be made avail­able to ev­ery­one. As such, re­gard­less of your size or age, you can find some­thing that you love here.

Now that the brand has of­fi­cially en­tered the Malaysian mar­ket, are there any ex­cit­ing plans ahead that you can share with us? Malaysia is an in­ter­est­ing mar­ket where we will con­stantly keep an eye open for the next best op­por­tu­nity. Al­though I’d like to see more Old Navy stores around, there is noth­ing of­fi­cial to an­nounce yet.

NOR­MAN HIU/THESUN

Michele Chinn Fa­hey at the Old Navy store in 1 Utama.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.