Tap­ping into smooth taste of Tiger White

The Sun (Malaysia) - - LIFESTYLE -

JUST a year af­ter its in­tro­duc­tion into the Malaysian mar­ket, the tan­ta­lis­ing Tiger White from Tiger Beer is now avail­able on draught. This is the very first in the brewer’s in­no­va­tive lineup to be of­fered on tap.

Tiger White is Tiger Beer’s unique wheat beer which of­fers a sub­tle spicy hint of clove, co­rian­der and or­ange peel, giv­ing beer lovers some­thing a lit­tle dif­fer­ent from the rest of the brewer’s of­fer­ings.

“With the launch of Tiger White, we demon­strated that we have the tenac­ity to ex­pand our port­fo­lio, and to make this pre­mium wheat beer more ac­ces­si­ble to all con­sumers,” said Tiger Beer mar­ket­ing man­ager Jessie Chuah at a re­cent launch event.

The event was held in con­junc­tion with the beer’s ‘It’s time for a change’ cam­paign which en­cour­ages fans to switch from their usual to the wheat beer.

“Launched last October, I’m proud to see that Tiger White has been pro­gress­ing along nicely, and now is the right time to bring our fans Tiger White on draught. We hope the brew will con­tinue to be their drink of choice.”

The event also saw guests be­ing given the op­por­tu­nity to in­flu­ence the genre and tempo of a three­piece hu­man juke­box band when­ever they pur­chased a glass or jug of Tiger White.

And as the sales of the brew in­creased, so did the va­ri­ety of scrump­tious food for the guests to dine along with their beers.

For those who haven’t tried Tiger White be­fore, it is now a good time to give it a swig.

The beer is brewed lo­cally at Heineken Malaysia Bhd and this cloudy wheat vari­ant with an al­co­hol by vol­ume of 5% is cur­rently dis­trib­uted in bot­tles to bars and stores across the coun­try.

By the end the year, Tiger White will be avail­able on draught in 100 bars through­out Malaysia, of­fer­ing the same smooth, aro­matic flavour­ful fin­ish on tap.

At the launch event … (above) Chuah serv­ing Tiger White on tap; and (left) the three-piece hu­man juke­box band that en­ter­tained the crowd.

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