Awarded for good de­sign

The Sun (Malaysia) - - TECH TODAY -

THE GOOD De­sign Award is con­sid­ered to be one of the most pres­ti­gious de­sign awards in the world along with the iF and Red­dot.

Hosted by the Ja­pan In­sti­tute for De­sign Pro­mo­tion, a pub­lic in­ter­est in­cor­po­rated foun­da­tion, the award high­lights and cel­e­brates good de­sign out of a va­ri­ety of un­fold­ing phe­nom­ena that aim to en­rich lives, in­dus­tries, and so­ci­ety as a whole.

The lat­est win­ner of the award is the new Asus ZenFone 3, a fea­ture-packed smart­phone that ex­udes re­fined crafts­man­ship and so­phis­ti­cated en­gi­neer­ing, in­spired by the beauty of na­ture.

The ZenFone 3 is en­cased with a scratchre­sis­tant 2.5D glass, that smoothly curves on the edges, ap­ply­ing the same metic­u­lous glass artistry found on pre­mium watches.

The con­cen­tric cir­cle tex­ture un­der­neath the back cover and the spun-cut etch­ings on mul­ti­ple keys rep­re­sent Asus Zen’s iconic de­sign sig­na­ture. The phone’s rounded metal frame also de­liv­ers tac­tile com­fort and so­lid­ity. The metal case has a con­cen­tric hair­line fin­ish with a lens and fin­ger­print iden­ti­fi­ca­tion sen­sor lo­cated on the back. The front is rimmed with glass pan­els, and its con­cen­tric pat­terns bring forth an air of sub­dued lux­u­ri­ous­ness clearly in­di­cat­ing the po­si­tion of the func­tions that are go­ing to be used. One of its most pop­u­lar ac­ces­sories, the Aura Flip cover, uses flu­o­res­cent ma­te­ri­als to gather light along its edge. When it re­ceives a phone call or a mes­sage is dis­played, the smart­phone also flashes to show the in­for­ma­tion to its user in a sim­ple, in­tu­itive way. For more, visit the Asus Malaysia web­site.

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