A sen­sory jour­ney

The Sun (Malaysia) - - STYLE -

FRENCH fash­ion brand Jean Paul Gaultier has launched a new 360de­gree ex­pe­ri­ence ti­tled “Be The Drop”, in a bid to pro­mote the reis­sue of its two per­fumes “Le Male” and “Clas­sique” as Essences de Par­fum.

The cam­paign, which in­cludes two videos, takes view­ers on a unique sen­sory jour­ney, from the per­spec­tive of a drop of per­fume, trac­ing its path and delv­ing into the var­i­ous el­e­ments of each fra­grance.

For “Male”, the essences of leather and wood are paramount, while “Clas­sique” ex­plores the ex­tracts of white flow­ers and am­ber musk.

At the end of the short films, view­ers dis­cover the new de­sign of the iconic per­fume Jean Paul Gaultier, in the form of trans­par­ent faceted bot­tles. – AFP Re­laxnews

Jean Paul Gaultier presents “Be The Drop”.

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