Re­tail force

The Sun (Malaysia) - - MEDIA & MARKETING -

CHINA’S Vmart (Tian­jin) Trad­ing Co Lim­ited, which is a sub­sidiary of Ber­jaya Corp Bhd (BCorp), is re­ward­ing over 500 of its elite achiev­ers with an in­cen­tive trip here in Langkawi. Dubbed the Vmart Elites Langkawi In­cen­tive Trip 2016, it is the first in­cen­tive travel or­gan­ised by the re­tail group, which has 420 stores in over 29 prov­inces in China.

The four-day trip, which started on Sun­day, in­cludes a stay at the Ber­jaya Langkawi Re­sort, a train­ing ses­sion as well as tours around Langkawi, in­clud­ing to Pu­lau Pa­yar, Dataran Lang, ca­ble car rides and duty-free shop­ping.

GREAT ACHIEVE­MENT Vmart chair­man Liang Sook Sook con­grat­u­lated the elites for achiev­ing their sales tar­get (monthly sales of RMB200,000) that en­ti­tled them to the in­cen­tive trip.

“You have done your part in achiev­ing your sales, and now we will do our part, to make your visit as mem­o­rable, en­joy­able and un­for­get­table as pos­si­ble. We have ar­ranged a pro­gramme full of beau­ti­ful na­ture, fun, ex­cite­ment, fan­tas­tic food and mo­ti­va­tion for you over the next three days,” she said at the wel­come din­ner.

Vmart pres­i­dent Xu Lin said Vmart started in Tian­jin, China in 2011 and in just five years, it has more than 1.5 mil­lion mem­bers in China. And it still main­tains the record of get­ting 15,000 new mem­bers ev­ery month, she said.

“Vmart has reaped rich har­vests in China. This is the re­sult of all the ef­forts from Vmart mem­bers and we are proud of it,” said Xu. She said this in­cen­tive trip is just a start for Vmart. In the fu­ture, Vmart will or­gan­ise in­cen­tive trip ev­ery year to en­cour­age mem­bers to achieve their goals.

“Your glory to­day is a role model for other Vmart mem­bers. We hope from your guid­ance, more and more achiev­ers can qual­ify and join us for the up­com­ing event, and en­joy the re­wards,” Xu said to a roar­ing au­di­ence.

RE­WARDS AND BEN­E­FITS Vmart will host an awards din­ner for mem­bers tonight, which will be graced by BCorp founder Tan Sri Vin­cent Tan. The Vmart Mil­lion Club will also be launched at the event to recog­nise high achiev­ers.

Langkawi Devel­op­ment Author­ity deputy CEO Ah­mad Zaini Zaba’ai said Langkawi is a pop­u­lar des­ti­na­tion, record­ing some 130,000 tourist ar­rivals from China last year.

Tourist ar­rivals in the first quar­ter of this year in­creased by 11% com­pared with the same pe­riod last year. Langkawi also re­ceived many char­ter flights from China an­nu­ally; some are from Chengdu, Ningbo, Shanghai, Kun­ming and Xi’an.

Cur­rently ranked top 10 is­lands in Asia by TripAd­vi­sor, Trav­ellers Choice 2016, Langkawi aims to be one of the low-car­bon des­ti­na­tions in the re­gion and an eco-geo des­ti­na­tion in the world by 2020.

He said the lo­cal com­mu­nity will ben­e­fit from the in­flux of foreign vis­i­tors as the tourist dol­lars are likely to give their so­cio-eco­nomic sta­tus a boost.

The im­pro­vi­sa­tion of small and medium in­dus­try of lo­cals are also highly ex­pected, he added.

Vmart mem­bers put on their best smiles for a group photo.

The Vmart elites from eastern China on ar­rival at the Ber­jaya Langkawi Re­sort.

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