Burj Khal­ifa gives pink sup­port

The Sun (Malaysia) - - LIFESTYLE -

THE FA­CADE of the world’s tallest build­ing, the Burj Khal­ifa in the Gulf emi­rate city of Dubai in the United Arab Emi­rates, was lit up in pink last Thursday to raise aware­ness and funds for breast can­cer.

The lights were also kept pink on both Friday and Sat­ur­day, and will re­main on the same days in the com­ing weeks, to mark Pink October, an an­nual breast can­cer aware­ness month, said Burj’s de­vel­oper Emaar Prop­er­ties.

Vis­i­tors to the tower, which stands at 823 me­tres, have been in­vited to “dress in pink to show their sup­port” for the cam­paign.

Choco­late bars ded­i­cated to the event were dis­trib­uted to clients at the cafe on Burj’s ob­ser­va­tion deck, lo­cated on the 148th floor.

One Emi­rati dirham of each item sold dur­ing October in shops of the tower, which has be­come a tourist at­trac­tion since open­ing in 2010, will go to­wards the Al-Jalila Foun­da­tion.

This char­ity, founded by Dubai ruler Sheikh Mo­hamed Rashed Al-Mak­toum, sup­ports an ini­tia­tive to pro­mote the early de­tec­tion of breast can­cer, fa­cil­i­tate med­i­cal treat­ment and fund lo­cal re­search on the dis­ease.

Breast can­cer is the most com­mon form of can­cer in women world­wide, and the sec­ond dead­li­est form of the dis­ease in women, af­ter lung can­cer. – AFPRe­laxnews

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