Burj Khalifa gives pink support
THE FACADE of the world’s tallest building, the Burj Khalifa in the Gulf emirate city of Dubai in the United Arab Emirates, was lit up in pink last Thursday to raise awareness and funds for breast cancer.
The lights were also kept pink on both Friday and Saturday, and will remain on the same days in the coming weeks, to mark Pink October, an annual breast cancer awareness month, said Burj’s developer Emaar Properties.
Visitors to the tower, which stands at 823 metres, have been invited to “dress in pink to show their support” for the campaign.
Chocolate bars dedicated to the event were distributed to clients at the cafe on Burj’s observation deck, located on the 148th floor.
One Emirati dirham of each item sold during October in shops of the tower, which has become a tourist attraction since opening in 2010, will go towards the Al-Jalila Foundation.
This charity, founded by Dubai ruler Sheikh Mohamed Rashed Al-Maktoum, supports an initiative to promote the early detection of breast cancer, facilitate medical treatment and fund local research on the disease.
Breast cancer is the most common form of cancer in women worldwide, and the second deadliest form of the disease in women, after lung cancer. – AFPRelaxnews