Ver­sus Ver­sace signs Zayn

The Sun (Malaysia) - - FASHION -

and RM500. This is some­thing I want to avoid be­cause I feel that us lesser mor­tals also need to have some sort of reach to de­signer stuff. I’m a firm be­liever that if you spend within your means, you can still sup­port lo­cal de­sign­ers and the econ­omy,” she re­it­er­ated.

Su­raya is surely a jack of all trades – she has pre­vi­ously worked as an ad­ver­tis­ing ac­count man­ager and then ran her own brand­ing agency – but the dig­i­tal mul­ti­me­dia grad­u­ate has not been some­one who’s afraid to get her hands dirty.

“I’m very hands-on when it comes to ev­ery brand that we have. For Sakura Malaysia’s bags, for in­stance, I am in­volved from the con­cep­tion of the idea to the very mak­ing of the bags. I’m usu­ally at the fac­tory to make sure the nit­tygritty like stitch­ing are up to my stan­dards,” said Su­raya, whose lat­est Ital­ian-in­spired tekat bags were pa­raded down the run­way at Malaysia Fash­ion Week in Paris last month. For Maslea, the de­signs are a col­lec­tive ef­fort be­tween Su­raya and her team. They are a mix of the POP star Zayn is col­lab­o­rat­ing with Ver­sus Ver­sace on a new col­lec­tion, Zayn x Ver­sus, as well as up­com­ing ad­ver­tis­ing cam­paigns.

Zayn Ma­lik’s cap­sule col­lec­tion for men and women is ex­pected to de­but in Ver­sace stores and on­line from May 2017 on­wards, while he will start ap­pear­ing in Ver­sus Ver­sace cam­paigns from Feb­ru­ary 2017.

“I’ve al­ways wanted to de­sign clothes, and there’s no brand I’d rather de­sign for than Ver­sus,” the former One Di­rec­tion mem­ber said in a pre­pared statement. “The bonus is that I get to col­lab­o­rate with Donatella [Ver­sace], whom I love and ad­mire. I know we’ll cre­ate some­thing a maz­ing.” – AFP Relaxnews

Zayn Ma­lik and Donatella Ver­sace.

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