An eye- open­ing in­sight

> Re­mem­ber to not lose sight of this im­por­tant skin­care step

The Sun (Malaysia) - - BEAUTY - BY YEO CHIA HUI

OUR eyes may be the win­dow to our soul, but it is also an area where most of us ne­glect when it comes to skin­care. Jade Peak (pix), who is Phar­ma­care Laboratories’ International Brand Man­ager, con­curred as much by say­ing that eye care is more of an af­ter­thought even though there are very good rea­sons as to why we need to be mind­ful about them.

“The area around our eyes is very del­i­cate, where the skin is also a lot thin­ner and more prone to en­vi­ron­men­tal fac­tors. Be­sides that, skin prob­lems around your eye – be it wrin­kles, un­der-eye bags or dark un­der-eye cir­cles – age us tremen­dously,” she ex­plained.

As such, it is highly im­por­tant for one to not only take good care of the eyes but to also treat them ap­pro­pri­ately when­ever prob­lems arise. One skin­care brand that does this ef­fec­tively is Skin Doc­tors Cos­me­ceu­ti­cals, a brand un­der Phar­ma­care Laboratories.

This prob­lem-so­lu­tion brand of­fers var­i­ous prod­ucts to counter as­sorted is­sues un­der its eye treat­ment range, with the EyeTuck and EyeCir­cle be­ing two star prod­ucts. The former re­duces un­der-eye bags while the lat­ter bright­ens the ap­pear­ance of dark un­der-eye cir­cles.

“Un­der-eye bags and dark un­der­eye cir­cles are com­mon prob­lems that tran­scend gen­der, age and na­tion­al­i­ties. They can be caused by ge­netic, life­style choices or en­vi­ron­men­tal fac­tors. While both is­sues con­cern the eyes, they’re also dif­fer­ent. Hence, we don’t just have a one-size-fits-all prod­uct be­cause each per­son has their own con­cern.”

Ac­cord­ing to Peak, the EyeTuck and EyeCir­cle are some of the ear­lier in­tro­duc­tions in the range that have with­stood the test of time. She at­trib- uted their longevity to two key as­pects: clin­i­cally proven and vis­i­ble re­sults.

“Ev­ery­thing that we use or do in Skin Doc­tors is clin­i­cally proven. It has al­ways been im­por­tant for us to be at the cut­ting edge of the best and most in­no­va­tive in­gre­di­ents. Thus, all our prod­ucts are backed by science, tech­nol­ogy and clin­i­cal stud­ies.

“More­over, con­sumers can see vis­i­ble re­sults. We can ex­pound all we want on our de­vel­op­ment, in­gre­di­ents and such, but there is noth­ing quite like it when you see the re­sults on your face.

“EyeTuck gives you vis­i­ble re­sult in less than 15 days and it’s less than a month for EyeCir­cle. To some­one who Make eye care part of your day and night skin­care rou­tine ev­ery day. Iden­tify the big­gest prob­lem with your eyes and choose the right prod­uct based on it. Treat and care se­lect prod­ucts that come with nour­ish­ing in­gre­di­ents that pro­tect and hy­drate. Use your finger­tip to ap­ply eye cream in a gen­tle dot­ting mo­tion. Gen­eral rule of ap­pli­ca­tion is to start in­side and slowly work your way out. Some gen­tle mas­sage is fine. is in­vest­ing in their skin, it’s quite a short amount of time to start, feel and look bet­ter,” she added.

There is also no age re­stric­tion on when one should start with eye care treat­ment. Af­ter all, Peak di­vulged that “con­sumers are get­ting younger and younger in terms of when they feel com­fort­able enough to start us­ing treat­ment prod­ucts, par­tic­u­larly in this part of the world where there’s a will­ing­ness to try things a lot ear­lier.”

“As soon as you no­tice there are is­sues crop­ping out around your eye area, there’s no rea­son why you should not be­gin treat­ment prod­ucts – even if you’re in your 20s – since they also mois­turise and pro­tect your eye area from fur­ther dam­age.

“Preven­tion is bet­ter than cure, but if you can do both then it’d be bet­ter. Al­though it’s im­pos­si­ble for us to stop ev­ery en­vi­ron­men­tal fac­tor from im­pact­ing our skin, we can try our best to not ex­ac­er­bate it.”

Ella Wood­ward.

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