New cam­paign

The Sun (Malaysia) - - BEAUTY -

HAIRCARE brand Kéras­tase has un­veiled a new cam­paign and brand prom­ise fronted by su­per­model Toni Garrn.

The Ger­man model and ac­tivist is joined by fel­low fash­ion model Cameron Rus­sell and writer, pho­tog­ra­pher and stylist Mar­garet Zhang on the cam­paign. The three women were cap­tured by portrait pho­tog­ra­pher Peter Lind­bergh.

Ti­tled “Very Per­sonal Care for Ex­cep­tional Hair”, the cam­paign marks the re­launch of the brand, as well as at­tempt­ing to of­fer ul­tra-per­son­alised so­lu­tions to cus­tomers. This wider strat­egy in­cludes open­ing Kéras­tase In­sti­tutes in sev­eral global cap­i­tal cities and des­ti­na­tion travel re­tail bou­tiques in key air­ports, en­hanc­ing on­line ser­vices, and re­design­ing its pack­ag­ing to save an es­ti­mated 45 tonnes of plas­tic per year. – AFP Relaxnews

Toni Garrn.

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