HAIRCARE brand Kérastase has unveiled a new campaign and brand promise fronted by supermodel Toni Garrn.
The German model and activist is joined by fellow fashion model Cameron Russell and writer, photographer and stylist Margaret Zhang on the campaign. The three women were captured by portrait photographer Peter Lindbergh.
Titled “Very Personal Care for Exceptional Hair”, the campaign marks the relaunch of the brand, as well as attempting to offer ultra-personalised solutions to customers. This wider strategy includes opening Kérastase Institutes in several global capital cities and destination travel retail boutiques in key airports, enhancing online services, and redesigning its packaging to save an estimated 45 tonnes of plastic per year. – AFP Relaxnews