Uber launches rick­shaw ser­vice in Pak­istan

The Sun (Malaysia) - - SUNBIZ -

IS­LAM­ABAD: Global taxi-hail­ing gi­ant Uber has be­gun of­fer­ing rides for the equiv­a­lent of as lit­tle 50 US cents in the east­ern Pak­istani city of Lahore with its new rick­shaw ser­vice.

Af­ter a for­mal launch late on Mon­day, the three-wheeled ve­hi­cles be­gan ply­ing their trade through the city’s small lanes and nar­row al­ley­ways on Tues­day, trans­port­ing cus­tomers who had or­dered the ride via a smart­phone app.

UberAuto launched in the me­trop­o­lis of some 10 mil­lion peo­ple months af­ter the US firm en­tered the Pak­istan market with its flag­ship taxi ser­vice.

“UberAuto will be 50% cheaper than a nor­mal rick­shaw,” Ja­han­ban Tahir from Uber told dpa.

The small rick­shaws are ideally suited for nav­i­gat­ing through Lahore, a walled city built by the Mughal rulers of the sub-con­ti­nent nearly five cen­turies ago, with its nar­row web of streets. “This lit­tle thing can go where cars find it dif­fi­cult,” Tahir added.

The com­pany said it was pro­vid­ing train­ing to driv­ers on how to use the smart­phone app to find rides and gen­er­ate in­voices.

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