You pledged, we planted

> 7-Eleven Malaysia’s cam­paign re­sults in 2,070 more trees

The Sun (Malaysia) - - MEDIA & MARKETING -

-ELEVEN Malaysia marked the end of its “You Pledge We Plant; Bat­tle Against Cli­mate Change” cam­paign by car­ry­ing out a “ful­fil­ment ex­er­cise” at the Kuala Se­lan­gor Na­ture Park with its cam­paign part­ner, Malaysian Na­ture So­ci­ety.


In a nut­shell, the on­line cam­paign, which ran from July 11 to Aug 12, 2016 on 7-Eleven Malaysia’s Face­book page, posted a se­ries of daily up­loads to ed­u­cate the pub­lic on the im­pacts of cli­mate change. Users were also en­cour­aged to make a pledge and com­mit to re­duc­ing their car­bon foot­print by par­tak­ing in at least one en­vi­ron­men­tal sus­tain­ing act and 7-Eleven would then plant a tree for each pledge made.

At the clos­ing of the cam­paign, 7-Eleven gar­nered a to­tal of 2,070 pledges from the pub­lic. Ergo more con­scious and aware on en­vi­ron­men­tal degra­da­tion, the acts the peo­ple pledged in­volved water con­ser­va­tion, car­pool­ing, re­duc­ing food wastage, and switch­ing off things that use elec­tric­ity af­ter use among other ar­eas.


Speak­ing at the out­door event was 7-Eleven Malaysia mar­ket­ing gen­eral man­ager Ro­nan Lee. “Across the coun­try, more and more mem­bers of the pub­lic are be­com­ing pas­sion­ate about en­vi­ron­men­tal con­ser­va­tion and are will­ing to make a dif­fer­ence of which we (7-Eleven) seek to play a role in fa­cil­i­tat­ing that.”

Lee and the work­ing team planted 200 man­grove saplings at the Kuala Se­lan­gor Na­ture Park.

The re­main­ing 1,800 plus saplings will be al­lo­cated for plant­ing at other sites across the na­tion.

The said cam­paign was part of 7-Eleven Malaysia’s Com­mu­nity Care pro­gramme which fo­cus on three “guid­ing lights”, namely, so­ci­ety, the work­place and the en­vi­ron­ment. Fur­ther­more, the global com­pany ded­i­cated its 7Eleven Day to re­duc­ing its own en­vi­ron­men­tal foot­print and ed­u­cat­ing its cus­tomers fur­ther about cli­mate change.

Malaysian Na­ture So­ci­ety pres­i­dent Henry Goh (sec­ond, left) and Lee (third, right) with vol­un­teers from both par­ties at the cam­paign’s ‘ful­fil­ment ex­er­cise’.

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