A mem­o­rable part­ner­ship

The Sun (Malaysia) - - FASHION -

DE­PART­MENT store chain Park­son Re­tail Group re­cently re­vealed Datuk Lee Chong Wei as its newly ap­pointed brand am­bas­sador.

The of­fi­cial cer­e­mony, which took place at Park­son in Pavil­ion Kuala Lumpur, fea­tured the un­veil­ing of the na­tional shut­tler’s posters which were then signed by Lee him­self. The event con­tin­ued with a video pre­sen­ta­tion of Lee’s birth­day wish for Park­son and a lucky draw for press mem­bers to win his of­fi­cial Yonex jer­seys.

“We feel that Datuk Lee Chong Wei per­son­i­fies our brand and jour­ney. Be­ing a Malaysian, born and bred, he also had a long jour­ney to suc­cess filled with ups and downs but noth­ing can keep him down and look at him today, a three-time Olympic sil­ver medal­list and still go­ing strong,” said Tan Sri Wil­liam Cheng, Park­son Group’s chair­man and man­ag­ing di­rec­tor.

“Park­son is a long es­tab­lished brand in Malaysia that caters to all life cy­cles and life­styles.

“My par­ents have al­ways shopped at Park­son, my wife and I do, and I am sure my chil­dren will do so too one day.

“I like the sports, fash­ion and home sec­tions. But now that I have two chil­dren, my wife and I also shop in the chil­dren’s de­part­ment,” said Lee, who will be Park­son’s brand am­bas­sador for the next three years.

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