Somersby zests up Ap­ple Day with spe­cial of­fers and more

The Sun (Malaysia) - - ZEST -

AP­PLE DAY, cel­e­brated ev­ery year on Oct 21, is ar­guably the best thing to hap­pen to the hum­ble fruit ever since Sir Isaac New­ton dis­cov­ered the the­ory of gravity when he saw an ap­ple fall from a tree in the late 17th cen­tury.

Ap­ple Day was first ini­ti­ated in 1990 at Con­vent Gar­den, London, and is meant to be a day to recog­nise the wealth and va­ri­ety of this fruit.

The event has evolved over the years, and is now cel­e­brated around the world with fun ac­tiv­i­ties, all with the aim of sell­ing hun­dreds of ap­ple va­ri­eties.

To lav­ish fur­ther love upon this fruit, Somersby cre­ated the con­cept of #ThatWeek­endFeel­ing.

This year, the brand marks Ap­ple Day by of­fer­ing 330ml bot­tles of Somersby Ap­ple Cider, a re­fresh­ing cider made from real ap­ple fruit juice, at a spe­cial price of RM5 each, over a three-week pe­riod from now to Nov 11, at par­tic­i­pat­ing bars and restau­rants.

Over 350,000 bot­tles of Somersby Ap­ple Cider will be made avail­able for sale at this spe­cial price.

Somersby Ap­ple Cider fans can get in on the fun and re­deem a bot­tle of 330ml Somersby Ap­ple Cider at RM5 by pre­sent­ing the spe­cial price voucher that can be found in ma­jor news­pa­pers to­day, in­clud­ing theSun, at par­tic­i­pat­ing out­lets.

Speak­ing about the cam­paign, Juliet Yap, the mar­ket­ing di­rec­tor of Carls­berg Malaysia, the man­u­fa­turer of Somersby Ap­ple Cider, said: “Somersby, the coun­try’s fastest-grow­ing cider, is re­ju­ve­nat­ing con­sumers’ spir­its through the #ThatWeek­endFeel­ing cam­paign – a se­ries of ac­ti­va­tions that cap­ture #ThatWeek­endFeel­ing any time, any day, with this sweet, bub­bly and nat­u­rally-re­fresh­ing cider.

“The brand will con­tinue to use light-hearted ways to en­gage with our con­sumers be­cause this is ex­actly what the brand stands for – quirky fun. But we take our ap­ples se­ri­ously!

“Somersby Ap­ple Cider is made from real ap­ple juice, and it is giv­ing fans a short­cut to #ThatWeek­endFeel­ing this Ap­ple Day!”

Tan­ta­lis­ing con­sumers taste buds fur­ther, Somersby Ap­ple Cider is also avail­able in 320ml can form at 4.5% ABV, across ma­jor su­per­mar­ket chains.

Adding more vari­ants to sat­isfy dif­fer­ent taste palates of fans, the cider is also avail­able in pear and black­berry flavour.

For more, visit www.face­book. com/Somers­byMY.

It’s week­end fun ev­ery day with Somersby Ap­ple Cider … en­joy the great taste at a spe­cial pro­mo­tional price.

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