Somersby zests up Apple Day with special offers and more
APPLE DAY, celebrated every year on Oct 21, is arguably the best thing to happen to the humble fruit ever since Sir Isaac Newton discovered the theory of gravity when he saw an apple fall from a tree in the late 17th century.
Apple Day was first initiated in 1990 at Convent Garden, London, and is meant to be a day to recognise the wealth and variety of this fruit.
The event has evolved over the years, and is now celebrated around the world with fun activities, all with the aim of selling hundreds of apple varieties.
To lavish further love upon this fruit, Somersby created the concept of #ThatWeekendFeeling.
This year, the brand marks Apple Day by offering 330ml bottles of Somersby Apple Cider, a refreshing cider made from real apple fruit juice, at a special price of RM5 each, over a three-week period from now to Nov 11, at participating bars and restaurants.
Over 350,000 bottles of Somersby Apple Cider will be made available for sale at this special price.
Somersby Apple Cider fans can get in on the fun and redeem a bottle of 330ml Somersby Apple Cider at RM5 by presenting the special price voucher that can be found in major newspapers today, including theSun, at participating outlets.
Speaking about the campaign, Juliet Yap, the marketing director of Carlsberg Malaysia, the manufaturer of Somersby Apple Cider, said: “Somersby, the country’s fastest-growing cider, is rejuvenating consumers’ spirits through the #ThatWeekendFeeling campaign – a series of activations that capture #ThatWeekendFeeling any time, any day, with this sweet, bubbly and naturally-refreshing cider.
“The brand will continue to use light-hearted ways to engage with our consumers because this is exactly what the brand stands for – quirky fun. But we take our apples seriously!
“Somersby Apple Cider is made from real apple juice, and it is giving fans a shortcut to #ThatWeekendFeeling this Apple Day!”
Tantalising consumers taste buds further, Somersby Apple Cider is also available in 320ml can form at 4.5% ABV, across major supermarket chains.
Adding more variants to satisfy different taste palates of fans, the cider is also available in pear and blackberry flavour.
For more, visit www.facebook. com/SomersbyMY.
It’s weekend fun every day with Somersby Apple Cider … enjoy the great taste at a special promotional price.