Red is an at­ti­tude

> Mas­cu­line el­e­gance in its best form

The Sun (Malaysia) - - FASHION -

DUR­ING this year's Basel Watch Fair, watch de­signer Alexan­der Shorokhov wanted to strike a new path un­der his main head­line, "Art on the Wrist" by rais­ing the tone of his de­sign to a new level.

The new rar­i­fied guid­ing theme is "Red". Red is a multi-lay­ered colour arous­ing emo­tions, ex­ud­ing warmth and love, stand­ing for beauty as well as for power and strength.

"The most per­fect colour is red" were Ger­man poet Goethe's words in his book, "The­ory of Colours". The new col­lec­tion by Alexan­der Shorokhoff is just un­der­lin­ing this state­ment.

"To give it a to­tal red colour was not by ac­ci­dent but it should be per­ceived as an emo­tional and philo­soph­i­cal guide­post run­ning through all three lines of the brand," said Shorokhov, the founder of Alexan­der Shorokhoff. In or­der to show the man­i­fold facets of red, he is work­ing with dif­fer­ent com­bi­na­tions, colour schemes and hues. His aim is not a provo­ca­tion but the com­ple­ment and per­fec­tion.

The red ring ap­plied to the sportive-el­e­gant chrono­graph of the Avant­garde col­lec­tion should in­ten­sify its el­e­gant and fresh ap­pear­ance. At the same time, it proves that this pow­er­ful colour can be ap­plied in a quiet dis­creet man­ner. The two red hands are fi­nally com­plet­ing the com­bi­na­tion of black-white-red.

The red and yel­low seam stitches at the leather strap do not mar the el­e­gant and sportive over­all pic­ture of the watch but give it a more avant-garde and in­no­va­tive touch.

For this watch model, Alexan­der Shorokhoff is us­ing two dif­fer­ent move­ments: the ro­bust, re­li­able hand wind­ing chrono­graph move­ment cal. 3133 Poljot or the au­to­matic chrono cal. 2030 by Dubois Depraz. The move­ment 3133 is com­pletely re­worked in the Alexan­der Shorokhoff watch fac­tory. The com­po­nents are dec­o­rated with hand en­grav­ings or get a cloud pol­ish­ing, af­ter which they are re­fined by gold plat­ing. For the cal­i­bre DD2030, the ro­tor is re­fined by hand en­grav­ings and gold plat­ing. The plat­ing is made in rose gold to give the gen­eral im­pres­sion of "Red" per­fectly.

"A good artist needs only three colours – black, white and red," said Ti­tian, a painter of 16th-cen­tury Venice.

Alexan­der Shorokhov wants to prove this state­ment by his vi­sion of a rar­efied watch de­sign. Would it be­come a guide­post or even a new trend in watch de­sign or not, this will be told in time.

For Shorokhov, he does not want to de­vi­ate from his way of cre­at­ing "Art on the Wrist". He wants to re­main true to his ideas and to trans­late his vi­sions into ac­tion.

Alexan­der Shorokhov.

Lucky charm ... Fe­dor Dos­to­evsky Chrono­graph Au­to­matic FD41.

Sportive el­e­gance ... Avant­garde Chrono­graph 3133 Red C01-4R.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.