Find­ing the per­fect car for your phone

The Sun (Malaysia) - - TECH TODAY -

WHEN it comes to con­nected car tech­nol­ogy, the thing con­sumers want the most is a per­fect rep­re­sen­ta­tion of their smart­phone’s best fea­tures in­te­grated into the dash­board.

“Own­ers want their ve­hi­cle sys­tems to be­come an ex­ten­sion of their smart­phone ex­pe­ri­ence, with the same speed, re­spon­sive­ness and func­tion­al­ity,” said Kathy Rizk, direc­tor of au­to­mo­tive con­sult­ing at global mar­ket re­search com­pany J.D. Power.

How­ever, The Smart­phone Au­to­mo­tive Mir­ror­ing Re­port, based on the re­sults of J.D. Power’s ex­ten­sive con­sumer sat­is­fac­tion and au­to­mo­tive qual­ity stud­ies, finds that car com­pa­nies are strug­gling to meet this ex­pec­ta­tion.

Since 2013, the most cited prob­lems have been around Blue­tooth pair­ing and voice com­mands. In the 2016 J.D. Power Ini­tial Qual­ity Study, those two prob­lems alone achieved an av­er­age 14 prob­lems per 100 ve­hi­cles score.

The bond be­tween con­sumers and their hand­sets is now so strong, that how well a new car can mir­ror a smart­phone’s apps and func­tions, ei­ther via Mir­ror Link, An­droid Auto or Ap­ple CarPlay, has al­ready be­come a fac­tor in the pur­chase de­ci­sion.

But while smart­phones and their func­tion­al­ity im­prove con­stantly via soft­ware up­dates, new hand­sets and apps, cars take years to ar­rive, and there­fore au­tomak­ers are in some cases strug­gling to get the func­tion­al­ity right.

Only 10 ve­hi­cle brands in the US of­fered An­droid Auto and/or Ap­ple CarPlay con­nec­tiv­ity on their 2016 mod­els. How­ever, that num­ber is ex­pected to in­crease dra­mat­i­cally over the 2017 model-year pe­riod.

“The likely re­sult of in­creased smart­phone mir­ror­ing pres­ence is that the im­pact on ve­hi­cle qual­ity is ex­pected to in­crease as well,” said Rizk. “Au­tomak­ers that can get smart­phone mir­ror­ing right have the po­ten­tial to re­duce prob­lems and im­prove sat­is­fac­tion.” – AFP-Re­laxnews

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