‘Un­wanted guest’

The Sun (Malaysia) - - MEDIA & MARKETING -

MALAYSIANS are well aware of the dan­gers of dengue, yet many still hold poor at­ti­tudes when it comes to pre­vent­ing it. Due to this, a road­show was crafted to cre­ate aware­ness, in­tro­duc­ing “Mr Dengue, the Un­wanted Guest”.

Or­gan­ised by the Malaysian So­ci­ety of In­fec­tious Dis­eases and Chemo­ther­apy (MSIDC) and sup­ported by Sanofi Pas­teur, the cam­paign uses satir­i­cal hu­mour to cap­ture the at­ten­tion of the pub­lic on so­cial me­dia. Though funny and in­jected with wit and hu­mour, Mr Dengue has cap­tured the at­ten­tion of many, re­lay­ing im­por­tant in­for­ma­tion to get cru­cial points across.

CAP­TUR­ING AT­TEN­TION Mr Dengue was cre­ated to cap­ture one’s at­ten­tion, then pro­vide in­for­ma­tion on dengue fever to em­power the pub­lic and pro­vide them with tools to pro­tect them­selves against the dis­ease.

“Malaysians need to re­mem­ber that dengue af­fects ev­ery one of us re­gard­less of our age, sex, health or eco­nomic sta­tus. Don’t wait un­til it hap­pens to you or a fam­ily mem­ber be­fore you take pre­ven­tive ac­tion. Ev­ery three min­utes, one per­son in Malaysia is in­fected,” said Prof Dr Zam­beri Sekawi.

SPREAD­ING THE WORD Since the in­tro­duc­tion of Mr Dengue in Fe­bru­ary this year, the pub­lic have been em­pow­ered with in­for­ma­tion and tools to pro­tect them­selves against dengue.

“Mr Dengue has been busy show­ing what he’s all about and what he will do to you. He has also been shar­ing his ‘ex­ploits’ by hi­jack­ing Twit­ter con­ver­sa­tions and spread­ing his mes­sage of ‘mozzie dom­i­na­tion’ on Face­book,” said Sanofi Pas­teur Malaysia, Sin­ga­pore and Brunei man­ag­ing di­rec­tor Bap­tiste de Clarens.

“Be­tween April and July this year, the cam­paign gar­nered more than 2.7 mil­lion im­pres­sions on­line, sup­ported by ini­tia­tives with key me­dia part­ners,” de Clarens added.

DRIV­ING HOME IM­POR­TANT POINTS The me­dia launch saw Mr Dengue cam­paign spokesman Ja­son Leong share tips on preven­tion against dengue, which in­cluded:

Prac­tis­ing vec­tor con­trol Fre­quent clear­ing of stag­nant wa­ter. Killing mos­qui­toes us­ing in­sec­ti­cides. Use of tight-fit­ting lids or mesh on wa­ter stor­age con­tain­ers. Solid waste man­age­ment.

Tak­ing steps to re­duce risk of be­ing bit­ten by an in­fected mosquito

Wear cloth­ing that re­duces skin ex­po­sure dur­ing day­light hours. Use re­pel­lents on ex­posed skin or cloth­ing. In­stall mosquito net­ting on win­dows. Pro­mot­ing in­sec­ti­cide aerosols, mosquito coils or other in­sec­ti­cide va­por­is­ers and air con­di­tion­ing use in­side. The mes­sage driven by MSIDC and Sanofi is to stay in­formed, take ac­tion to pre­vent and keep safe from dengue. Don’t let dengue fall into the “white noise” of your daily lives. Keep up­dated and fol­low the Mr Dengue Face­book page.

‘SWAT Team’ and ‘Dengue Pa­trollers’ in a Pac Man-style maze train­ing course to spread in­for­ma­tion on how to com­bat the dis­ease.

Leve­son (left) and Robert shake hands as YPC chair­man Datuk Seri Syed Ali Al­hab­shee wit­nesses the hand­ing over of the signed and sealed agree­ment at the LJMU-YPC In­ter­na­tional Col­lege 10th year of suc­cess­ful part­ner­ship cel­e­bra­tion.

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