A flo­ral bou­quet

The Sun (Malaysia) - - BEAUTY - BY YEO CHIA HUI

AF­TER more than 50 years, skin­care and cos­met­ics brand Artistry is launch­ing its first fragrance, the Artistry Flora Chic.

In­spired by the leg­endary Les Jardins De Ba­gatelle in Paris, the perfume is a com­bi­na­tion of French cle­men­tine, Bul­gar­ian rose and ylang ylang Mada­gas­car.

The per­fumer’s flow­ery imag­i­na­tion was sparked to evoke a mod­ern mix­ture of sig­na­ture flo­rals with a note of sparkling citrus.

Dur­ing the me­dia launch of the eau de par­fum, theSun had the op­por­tu­nity to per­son­ally speak to Amway Global Mar­ket­ing Lead in Fine Fragrance, Sandy Cordero ( pix) about this perfume.

She has led the de­vel­op­ment of Artistry Flora Chic for the past three years, over­see­ing every­thing from scent and pack­ag­ing de­vel­op­ment to mar­ket­ing c om­mu­ni­ca­tions and vi­su­als.

The fragrance en­com­passes the hall­mark of hand­crafted qual­ity – the bot­tle’s cap alone is com­posed of 20 in­di­vid­ual com­po­nents, and beau­ti­fully crafted with the per­sonal touch of 28 ar­ti­sans.

What was your first im­pres­sion of the perfume? It was hon­estly love at first scent. I re­ally like how it smells so fresh, clean yet ut­terly fem­i­nine. As a fragrance ad­dict, I’d say that this is a perfume that I am proud to wear.

Artistry was founded in 1958, so why did the brand only de­cide to in­tro­duce its own fragrance now? We took a good look at our­selves a few years ago and started to re­launch our brand. As you can see, we re­fur­bished our skin­care and cos­metic lines while launch­ing newer prod­ucts too. The only thing that was miss­ing was perfume, hence we de­cided to rem­edy this as we want to be able to of­fer all three cat­e­gories to con­sumers.

There is a grow­ing trend for gen­der­less scent in the in­dus­try lately. As a bud­ding player in the fragrance com­mu­nity, what mo­ti­vated the brand to stick to gen­dered perfume in­stead of rid­ing on the new de­vel­op­ment? This is be­cause we are cur­rently not en­gag­ing with any­body in the fragrance cat­e­gory. As such, once we did our re­search, we de­cided to go for what we con­sid­ered was the big­gest op­por­tu­nity. While there are a lot of other uni­sex fra­grances com­ing out, the big­gest mar­ket lies with women and un­der the flo­ral cat­e­gory.

The Artistry Flora Chic re­tails at RM351 (50ml) and will be avail­able from De­cem­ber on­wards.

Ap­ply a mois­tur­is­ing layer un­der your make-up to act like a buf­fer on the skin.

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