Pro­mot­ing healthy eating

> AIA Vi­tal­ity teamed up with lo­cal celebrity chef Malcolm Goh to pro­vide two nu­tri­tious take­out meals for the re­cent Mu­sic Run

The Sun (Malaysia) - - FEATURE -

ARECORD-BREAK­ING 20,000 run­ners took part in The Mu­sic Run by AIA Vi­tal­ity held at the Sepang In­ter­na­tional Cir­cuit in Kuala Lumpur on Oct 15, mak­ing this event big­ger, bet­ter and bolder than pre­vi­ous years.

AIA Malaysia was the pre­sent­ing spon­sor for the third year run­ning – this time un­der the ban­ner of AIA Vi­tal­ity, Malaysia’s first science-backed health and in­sur­ance pro­gramme.

This year, the in­surer also col­lab­o­rated with celebrity chef Malcolm Goh to cre­ate two de­li­cious and healthy take­out meals for Mu­sic Run­ners to en­joy after the run.

The AIA Vi­tal­ity Take­out by Chef Malcolm Goh was cre­ated to demon­strate that, just like how great mu­sic is to be en­joyed and shared, food can also have the same ef­fect while tick­ing all the nu­tri­tional boxes.

It is com­mon for peo­ple to treat them­selves to a hearty, of­ten calo­rie-laden, meal after they have worked out be­cause they think they have earned those calo­ries.

The AIA Vi­tal­ity Take­out by Chef Malcolm Goh was con­ceived to quash that no­tion.

In­stead, it set out to en­cour­age peo­ple to con­sider health­ier op­tions, which are just as tasty, af­ford­able and easy to pre­pare.

“Most peo­ple think that healthy food is ex­pen­sive and takes time to pre­pare,” said Goh, who was ea­ger to take on this chal­lenge.

“In fact, fresh in­gre­di­ents are af­ford­able and it can be quite fun hand­pick­ing them to use in your daily meals. There are plenty of herbs and spices that you can use to make your meal flavour­ful.

“If you have kids, get them in­volved so that they know the nu­tri­tional value of what they are con­sum­ing, and they learn to ap­pre­ci­ate mak­ing their own meals from a young age.”

The award-win­ning chef also proved that healthy food need not be bland or bor­ing, by com­ing up with two low-calo­rie dishes for Mu­sic Run­ners to en­joy.

The dishes – chicken with a gar­lic herb spread and onion mar­malade on cia­batta bread, and tamarind kaf­fir lime glazed prawns with brown rice ker­abu – were priced at an af­ford­able RM8. A to­tal of 3,000 packs were pre­pared by Goh and all were sold out.

AIA Bhd’s head of AIA Vi­tal­ity Tung Hsiao Ley said: “We are de­lighted with the suc­cess of this cam­paign.

“As Malaysia’s lead­ing life in­surer, we want to play an ac­tive role in em­pow­er­ing Malaysians to take bet­ter care of their health. “While we know that ex­er­cis­ing reg­u­larly is key, good nu­tri­tional habits are also vi­tal to liv­ing healthy. “This cam­paign has been a great plat­form for us to en­cour­age Malaysians to take a good look at their daily eating habits.” Tung added that AIA Vi­tal­ity is about help­ing peo­ple achieve their health goals us­ing small and sim­ple steps. “Through this cam­paign, we’ve shown them that healthy eating is sim­ple to achieve. “We hope peo­ple will be in­spired to cre­ate healthy meals for them­selves more reg­u­larly. based on what they’ve learnt from Goh.”

The AIA Vi­tal­ity Take­out by Chef Malcolm Goh cam­paign also echoes the core idea of The Mu­sic Run – that tak­ing the first step to a fit and healthy life­style is not hard, but can also be very fun and en­joy­able.

The Mu­sic Run by AIA Vi­tal­ity is a five-kilo­me­tre fun run where par­tic­i­pants can run, walk or dance on Malaysia’s iconic F1 race track to songs from five mu­sic gen­res – rock, pop, old school, hip hop and dance.

This global phe­nom­e­non also pre­sented par­tic­i­pants with a night-long mu­sic fes­ti­val at the end of the run, com­plete with en­ter­tain­ment and fun ac­tiv­i­ties at the Mu­sic Vil­lage.

(left) Goh … en­cour­ages par­ents to get their chil­dren in­volved in pre­par­ing healthy meals so that they know the nu­tri­tional value of what they are con­sum­ing, and they learn to ap­pre­ci­ate mak­ing their own meals from a young age.

– Tung Hsiao Ley

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