The great ad­ven­ture

> Great East­ern and Amaz­ing Race Asia cul­ti­vates a healthy ur­ban so­ci­ety

The Sun (Malaysia) - - MEDIA & MARKETING -

Ac­cord­ing to Great East­ern Life, the con­test was ini­ti­ated to in­spire Malaysians to turn their health in­ten­tions into ac­tion by adopt­ing a life­style that will ben­e­fit them both phys­i­cally and men­tally. Re­in­forc­ing this state­ment was Great East­ern Life di­rec­tor and CEO Datuk Koh Yaw Hui.

“I al­ways say that liv­ing healthy need not be ex­pen­sive and bor­ing. In fact, the great­est is­sue is dis­ci­pline as many may have healthy in­ten­tions but fail due to the lack of dis­ci­pline. With this race, we have cre­ated a rea­son for them to turn their in­ten­tion into ac­tion. This race is free and the Amaz­ing Race Asia brand is very at­trac­tive among Malaysians,” Koh said

Echo­ing the same sen­ti­ment is Kuala Lumpur Mayor Datuk Seri Mhd Amin Nordin, who flagged off the race with Koh.

“I be­lieve this is an op­por­tu­nity for KLites to gather and par­tic­i­pate in cre­at­ing a healthy ur­ban so­ci­ety. This con­test can cre­ate pub­lic aware­ness on the im­por­tance of both good health and emo­tional sta­bil­ity. We sup­port such events and rec­om­mend other en­ti­ties and agen­cies to or­gan­ise more of such events,” Mhd Amin Nordin said.

The Great Ad­ven­ture will be held in Jo­hor Baru and Pe­nang on Nov 12 and Nov 19 re­spec­tively. For more in­for­ma­tion, please visit the AXN Asia web­site.

The con­tes­tants posed for a group photo with Mhd Amin (cen­tre left) and Koh (cen­tre right).

Con­tes­tants raced to­wards their first task, with their legs tied to each other.

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