Break­fast cre­ates cham­pi­ons

The Sun (Malaysia) - - MEDIA & MARKETING -

MILO re­cently held a panel dis­cus­sion on the cor­re­la­tion be­tween chil­dren en­ergy level, their at­ten­tion span and stan­dard of per­for­mance in school. Mem­bers of the panel com­prised teach­ers, stu­dents, par­ents and nutrition ex­perts.

At the event, in­sights from the MyBreak­fast Study, Malaysia’s first com­pre­hen­sive na­tion­wide ex­er­cise on break­fast habits was also shared. The study, which in­volved 8,705 school chil­dren, showed that those who con­sumed malted bev­er­ages demon­strated a higher level of phys­i­cal ac­tiv­ity. It was also found that a larger pro­por­tion of malted drink con­sumers met the Rec­om­mended Nu­tri­ent In­take (RNI) as com­pared to non­con­sumers.

Univer­siti Te­knologi Mara cen­tre of post­grad­u­ate stud­ies head and fac­ulty of sports sci­ence and recre­ation lec­turer Dr Ma­hen­deran Ap­pukutty also dis­closed that one in three school­child­ren showed low phys­i­cal ac­tiv­ity lev­els. This was es­pe­cially preva­lent among break­fast skip­pers.

“It is cru­cial that chil­dren con­sume the right nu­tri­tious food at reg­u­lar in­ter­vals to en­able them to per­form at their best. This pro­vides them with suf­fi­cient en­ergy and nu­tri­ents to help im­prove their men­tal alert­ness so they can fo­cus in class and stay en­er­gised for ex­tra-cur­ric­u­lar ac­tiv­i­ties,” said Ma­hen­deran.

Nes­tle Malaysia se­nior nu­tri­tion­ist Nu­rul Iliani Ahmad shared a sim­ple so­lu­tion for par­ents to pro­vide the right nour­ish­ment to en­sure their chil­dren have suf­fi­cient en­ergy.

“By pack­ing a healthy meal or snack with a con­ve­nient pack of Milo UHT, you will have ease of mind know­ing that your chil­dren will not get hun­gry or go through en­ergy de­pri­va­tion, once they are out of your sight,” sug­gested Nu­rul. She added that pack­ing a re­cess box also en­sures a bet­ter diet and re­in­forces healthy eat­ing habits.

Ac­tiv-Go in Milo, a unique blend of pro­tomalt, min­er­als and vi­ta­mins such as Vi­ta­min B, pro­vides ef­fi­cient re­lease of en­ergy from food to help chil­dren take on daily chal­lenges. Milo also con­tains cal­cium to main­tain stronger bones and teeth and Vi­ta­min C for in­creased ab­sorp­tion of iron from food. Milo UHT is avail­able in sin­gle serv­ings of 125ml and 200ml packs at all con­ve­nient stores, mini mar­kets, su­per­mar­kets and hy­per­mar­kets. Fol­low Milo UHT’s “Pack in the En­ergy for Cham­pi­ons” cam­paign on the of­fi­cial web­site.

Par­ents, Nu­rul (fourth from left), Ma­hen­deran (cen­tre) and teach­ers with stu­dents hold­ing their Milo re­cess boxes cus­tomised to fit a healthy break­fast with a Milo UHT.

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