No more bulge
> Why ski fashion is turning to layers
WHO wants a ski jacket that makes them look like a Michelin man who has fallen into a bucket of red paint? Bulging lollipop clothing is getting to be a thing of the past on the pistes.
This season, winter sportswear designers are focusing on fashion that is light and functional and that looks great on and off the slopes. These are the latest trends:
Trend 1: Nobody buys a jacket just for skiing Why choose an expensive jacket that you’ll only wear one week a year? “Skiing is not a cheap hobby. Many people can only afford it once a year for a couple of days,” says Jochen Schnell, a sports retail industry official.
“Consumers are therefore thinking about how much they’re spending on skiwear.” This is especially true for families, whose budget is often limited. If you do decide to invest in an expensive jacket, you’ll want to wear it as often as you can.
This means skiwear should be suitable to wear in your leisure time – so as smart as possible.
“The trend towards urban styles is also apparent in winter sports,” says Schnell. “You should be able to wear the designs in normal, everyday surroundings.”
The fits and shapes in men’s fashion are more sporty and technical, whereas women’s skiwear is more focused on sporty chic. This includes slim-fit and body-hugging cuts.
A trend item on and off the slopes is the eiderdown jacket. This is what Melanie Rauch from the German Ski Instructors’ Association has observed. “The jackets are incredibly light, breathable and warm.” You can wear them for warmth on the slopes underneath a moistureproof jacket – but also in the city wth some jeans, a shirt and a sweater.
Trend 2: Discreet colours are better than bold On the ski slopes you often see brighter colours than elsewhere: rich red, brilliant blue and loud green. This safety feature makes it easier to recognise winter sports athletes in the snowy terrain. “Off the slopes, things become much more subtle,” says Schnell. The trend is for dark to medium blue, burgundy, fir green, dark grey and black.
Trend 3: It’s all about layering A big trend is the material. They are getting lighter but still have the functionality of their thicker predecessors,” explains fashion consultant Louisa Smith. At the same time, the principle of layering is not going away: it’s all about thin breathable layers instead of one thick jacket.
For example, German skiwear brand Schoeffel has launched a ski jacket with a zip-in function including a removable quilted jacket.
“When the temperatures rise and there is lot of sunshine on the slopes, it is pleasant to take out the inner jacket or to be able to go skiing with only the inner jacket on,” says Schnell.
A major influence on this development is the trend towards ski touring, explains Rauch, since it puts heavy demands on the garments.
“As you climb, you sweat a lot and your skiwear needs to be made from breathable material. On the other hand, it gets cooler as you head down, and the clothes have to keep you warm.” Layering is ideal here and works for everyone.
Trend 4: Blurred lines In an ideal world, the clothing you wear on the ski slopes and on the high street should also be suitable for mountain climbing in warmer weather.
As materials become better and the layers of clothing become thinner, individual pieces can be combined according to the season. Thin Goretex jackets – designed for hikers and mountaineers – can also be worn on the slopes, says Schnell.
“This has been a trend for a few years now.” The jackets are robust and have technical features, such as a high level of waterproofing and protection against the wind.
“We see customers asking themselves:” Why shouldn’t I wear this jacket when I go skiing too?” – dpa