May­bank launches May­bankHeart

> Crowd­fund­ing plat­form al­lows NGOs, char­i­ta­ble bod­ies to reach out to a wider au­di­ence to sup­port their projects

The Sun (Malaysia) - - SUNBIZ - BY WAN ILAIKA MOHD ZAKARIA

KUALA LUMPUR: Malayan Bank­ing Bhd (May­bank), which has launched an on­line crowd­fund­ing plat­form called May­bankHeart for non-gov­ern­men­tal or­gan­i­sa­tions (NGOs) and char­i­ta­ble bod­ies, hopes to han­dle RM1 mil­lion within a year, from over RM400,000 to date.

May­bankHeart aims to con­nect NGOs and char­i­ta­ble bod­ies with pri­vate sec­tor part­ners and en­able them to reach out to a wider au­di­ence for sup­port of their char­ity projects and cam­paigns.

Speak­ing to re­porters at a press con­fer­ence yes­ter­day, its CFO Datuk Amirul Feisal Wan Zahir said the plat­form has closed about 12 cam­paigns to date, han­dling more than RM400,000 since its pi­lot launch last Septem­ber.

Amirul said the plat­form is the first of its kind in Malaysia, which would pro­vide the pub­lic with an in­sight into projects by NGOs which re­quire fund­ing, to­gether with an in­di­ca­tion of the amount re­quired by them.

He said once the tar­get amount re­quired for a par­tic­u­lar project is achieved, it is closed and donors can choose to con­trib­ute to other projects listed in the plat­form.

Amirul, who is also the chair­man of May­bankHeart Gov­ern­ing Coun­cil said the plat­form pro­motes end-to-end trans­parency, as it pro­vides a break­down of how funds will be used and a real-time sta­tus of the to­tal amount of funds col­lected. “Donors can be as­sured that 100% of their con­tri­bu­tions will go di­rectly to the project,” Amirul said.

Mean­while, in his key­note ad­dress, May­bank chair­man Tan Sri Me­gat Za­harud­din Me­gat Mohd Nor said this ini­tia­tive would also en­able the NGOs to reach out not only to the gen­eral pub­lic but also tap on the group’s 22 mil­lion cus­tomers world­wide.

“With com­bined and strength­ened ef­forts from all, we are con­fi­dent that this ini­tia­tive will gain more trac­tion, con­tribut­ing to an in­clu­sive, sus­tain­able and re­silient fu­ture for our peo­ple and en­vi­ron­ment,” he added.

The pub­lic can con­trib­ute di­rectly through its web­site at www.may­bankheart. com via di­rect debit from their May­bank ac­count or by us­ing credit or debit card, with a min­i­mum do­na­tion of RM10.

Mean­while, NGOs and char­i­ta­ble bod­ies can ap­ply through its email at may­bankheart may­bank.com to be listed in the plat­form, which will be re­viewed and ap­proved by a coun­cil com­pris­ing se­nior man­age­ment of the group.

So far, among the plat­form’s cor­po­rate donors in­clude Eco World Devel­op­ment Group Bhd, Top Glove Corp Bhd, Glo­mac Bhd, SP Se­tia Bhd and IGB Corp Bhd.

From left: Amirul, Me­gat Za­harud­din and May­bank Foun­da­tion CEO Shahril Azuar Jimin dur­ing the of­fi­cial launch yes­ter­day.

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