Fun and play like no other

> New ride in Le­goland ex­pected to draw crowd to Jo­hor and Malaysia

The Sun (Malaysia) - - SUNBIZ -

THE Lego brand has since the be­gin­ning been as­so­ci­ated with cre­ativ­ity and in­no­va­tion. In more re­cent years, the brand has de­vel­oped and ad­vanced in the area of en­ter­tain­ment, re­flected in its ex­pan­sion of its toy line as well as its cre­ation of the Le­goland theme park in Malaysia.

Le­goland ar­rived on Malaysian shores in 2012. The theme park has since grown in leaps and bounds, at­trac­tions and ac­co­lades in­cluded, both lo­cal and for­eign. Re­cently, Le­goland Malaysia launched its lat­est ad­di­tion, the Lego Nin­jagoThe Ride.

THE GAME AND RIDE The ride of­fers a 4D ride in the dark, in­spired by one of the pop­u­lar Lego toy lines and tele­vi­sion series called Dur­ing the ride, guests will be al­lowed to take on their favourite Nin­jago char­ac­ters to de­feat their “en­e­mies” by us­ing hand ges­tures that rep­re­sent throw­ing ele­men­tal at­tacks like fire­balls, ice and light­ning. Play­ers will also be as­sist­ing other main char­ac­ters, as in the series, to de­feat the main en­emy which is The Great Devourer.

The use of hand ges­ture tech­nol­ogy al­lows play­ers to be­come fully im­mersed in the game and ride, which is fur­ther en­hanced by the use of 3D ef­fects like smoke and wind. Fun-filled, thrilling and ex­cit­ing are just some of the joys that this ride brings to both par­ents and their chil­dren.

Ac­cord­ing to Le­goland Malaysia, this ride is the largest ad­di­tion to the theme park. It costs an in­vest­ment of over RM40 mil­lion and with as­sis­tance of Tri­otech, a global com­pany deal­ing in me­di­a­based in­ter­ac­tive at­trac­tions, it took about five months to in­stall the ride.

PUSH­ING BOUND­ARIES Dur­ing the launch of the ride, Le­goland Malaysia in­terim gen­eral man­ager Young Pil Kim said that Le­goland Malaysia was proud to be the first to of­fer the ride in Asia.

“The Lego brand in­spires peo­ple to grow through play and it is this com­mit­ment that breathes life into the at­trac­tions we have at Le­goland. We’ve taken a few steps in the right di­rec­tion here, as Lego Nin­jagoThe Ride takes im­mer­sion and play to a whole other level. This ride is a lit­tle spe­cial be­cause of the large in­vest­ment that went with it, but it should point to our com­mit­ment to bring state-of-the-art play to the re­gion, the way only Le­goland can,” Young said.

He added that the ride is a game changer to Le­goland as it re­de­fines the def­i­ni­tion of a theme park and is tes­ta­ment to their com­mit­ment to be­come bet­ter than what it was. Young also stated that it is the com­mit­ment of con­stantly out­per­form­ing them­selves that earns Le­goland the many ac­co­lades it re­ceived from both Malaysia and other coun­tries, some of which in­clude be­ing ranked No. 1 earn­ing the Trip Ad­vi­sor Trav­eler Choice Award 2016 in the fam­ily ho­tel cat­e­gory.

CON­TRI­BU­TION TO MALAYSIA Ad­dress­ing the crowd at the launch was Tourism Malaysia direc­tor gen­eral Datuk Sri Mirza Mo­ham­mad Taiyab. He ex­pressed his pride, of Le­goland Malaysia’s achieve­ments and how it has con­sis­tently lived up to the excitement and ex­pec­ta­tion of its vis­i­tors.

“As it stands to­day, Le­goland Malaysia is one of the ma­jor tourist at­trac­tions for Malaysia, earn­ing the Best Tourist At­trac­tion Award in the man-made at­trac­tion cat­e­gory at the pres­ti­gious Malaysia Tourism Awards for the year of 2014/2015. The ar­rival of Le­goland Malaysia has also placed Jo­hor on the global tourism map,” he said.

The min­is­ter also shared how the theme park has made Jo­hor a strong re­gional tourist des­ti­na­tion for in­ter­na­tional trav­ellers, which was one of the rea­sons for the in­crease in tourism in the state. He also said that Tourism Malaysia and Le­goland had a fruit­ful part­ner­ship in en­hanc­ing tourism in Malaysia and hoped to see more ex­cit­ing projects in the pipe­line.

Lego Nin­jago-The Ride was open to the pub­lic from Nov 4. For more in­for­ma­tion, please visit the Le­golandMalaysia web­site or its Face­book page.

(Back, from left) Young, Themed At­trac­tion Re­sorts & Ho­tels Sdn Bhd CMO Wil­liam Edwards, Jo­hor Baru Cen­tral mu­nic­i­pal coun­cil pres­i­dent Dr Badrul Hisham Kas­sim, Tourism Jo­hor direc­tor Mohd Gadaffie Ab­dul Aziz, Mirza, Le­goland Malaysia Re­sort sales and mar­ket­ing direc­tor Thila Munusamy and Themed At­trac­tion Re­sorts & Ho­tels Sdn Bhd CEO of at­trac­tions Phillip Whit­taker, with chil­dren Mia Sara, Pu­teri Balqis, Blair and Brian Her­bert, and a Nin­jago char­ac­ter.

VIPs on the maiden ride of Lego Nin­jago-The Ride.

Le­goland Malaysia’s main en­trance.

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