An ac­tive fit

The Sun (Malaysia) - - SUNBIZ -

FIT­NESS First Asia em­ploy­ees will now sport Ree­bok’s pro­pri­etary Speed­wick ap­parel in a new part­ner­ship inked be­tween the two com­pa­nies.

Ree­bok con­cep­tu­alised a cus­tom line of Speed­wick ap­parel for Fit­ness First Asia em­ploy­ees in the com­pany’s cor­po­rate colours of red, black and grey. The line will com­prise polo and per­for­mance tees, board­shorts, track pants, capri pants, and jack­ets.

Ap­prox­i­mately 3,000 club em­ploy­ees in the coun­tries in­clud­ing In­done­sia, Malaysia, the Philip­pines, Sin­ga­pore and Thai­land will sport this new line. The part­ner­ship will also see Fit­ness First and Ree­bok col­lab­o­rat­ing on a co-branded ap­parel line de­pict­ing Fit­ness First Sig­na­ture pro­grammes as well as un­der­tak­ing joint mar­ket­ing and pro­mo­tion cam­paigns, such as the Ree­bok Spar­tan Race Pre­pared­ness Work­out and other in-club ac­tiv­i­ties.

“With such a wide range of ac­tiv­i­ties on of­fer to our mem­bers at Fit­ness First, Ree­bok’s range of ap­parel, from yoga to per­for­mance wear for both in­door and out­door, makes them an ideal part­ner,” said Fit­ness First Asia CEO Si­mon Flint.

“Our brands share much in com­mon; and as we in­no­vate to bring the lat­est in fit­ness and well­ness to our mem­bers, Ree­bok is in­no­vat­ing along­side with their ever-ad­vanc­ing ap­parel range,” he added.

Ree­bok South­east Asia and Pa­cific head Henry Quek shared his excitement on the part­ner­ship: “This part­ner­ship al­lows our two brands to com­bine brand reach and fit­ness ap­peal to in­spire peo­ple to be ac­tive and live up to their fullest po­ten­tial. This part­ner­ship will ben­e­fit not just Fit­ness First em­ploy­ees, but also mem­bers, as they will be el­i­gi­ble for ex­cit­ing pro­mo­tions and en­gage in var­i­ous fit­ness ac­tiv­i­ties from Ree­bok in their re­spec­tive coun­tries.”

Ree­bok signs on as ap­parel part­ner for Fit­ness First Asia em­ploy­ees in five coun­tries.

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