An active fit
FITNESS First Asia employees will now sport Reebok’s proprietary Speedwick apparel in a new partnership inked between the two companies.
Reebok conceptualised a custom line of Speedwick apparel for Fitness First Asia employees in the company’s corporate colours of red, black and grey. The line will comprise polo and performance tees, boardshorts, track pants, capri pants, and jackets.
Approximately 3,000 club employees in the countries including Indonesia, Malaysia, the Philippines, Singapore and Thailand will sport this new line. The partnership will also see Fitness First and Reebok collaborating on a co-branded apparel line depicting Fitness First Signature programmes as well as undertaking joint marketing and promotion campaigns, such as the Reebok Spartan Race Preparedness Workout and other in-club activities.
“With such a wide range of activities on offer to our members at Fitness First, Reebok’s range of apparel, from yoga to performance wear for both indoor and outdoor, makes them an ideal partner,” said Fitness First Asia CEO Simon Flint.
“Our brands share much in common; and as we innovate to bring the latest in fitness and wellness to our members, Reebok is innovating alongside with their ever-advancing apparel range,” he added.
Reebok Southeast Asia and Pacific head Henry Quek shared his excitement on the partnership: “This partnership allows our two brands to combine brand reach and fitness appeal to inspire people to be active and live up to their fullest potential. This partnership will benefit not just Fitness First employees, but also members, as they will be eligible for exciting promotions and engage in various fitness activities from Reebok in their respective countries.”
Reebok signs on as apparel partner for Fitness First Asia employees in five countries.