TRAN­SCEND­ING TRENDS

The Sun (Malaysia) - - FASHION -

Cat­e­gory 2016 (Italy), and the win­ner of Moda Aes­thet­ics, Sum­mer School Com­pe­ti­tion 2016 (Nether­lands). Glancez hits the right spot with its wear­able pieces that are dreamy, play­ful yet ex­ude a hint of so­phis­ti­ca­tion. Tar­geted at women aged 25 to 40 years old, it caters to a niche mar­ket com­pris­ing stylish pro­fes­sion­als and women with higher house­hold in­come. “I be­lieve first im­pres­sion counts. Most women want to look at­trac­tive

and sexy, to stand out in the crowd and to leave a good im­pres­sion. To do so, you need an out­stand­ing and pre­sentable out­fit,”ex­plained the 27-year-old on the con­cep­tu­al­i­sa­tion of her brand.

As such, Glancez “il­lu­mi­nates life with vi­brant colour and pos­i­tive at­ti­tude, fo­cuses on ra­di­ance, ig­nores the dull and in­vites a sense of imag­i­na­tion and spirit”. There is also an un­der­ly­ing dy­namic within the la­bel that echoes art, cul­ture and beauty.

“I draw in­spi­ra­tion from ev­ery­where that I’ve been to and ev­ery­thing that I have seen. But my muse mainly comes from art pieces, such as the Rus­sian wa­ter­colour

Zera Ng is an in­sight­ful de­signer who is spread­ing her wings abroad.

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