300ft-long doo­dle art at Da Men Mall

The Sun (Malaysia) - - MEDIA & MARKETING -

DA MEN Mall re­cently an­nounced its strate­gic cre­ative col­lab­o­ra­tion with Inti Col­lege of Arts and De­sign (Icad) with the in­stal­la­tion of a 300ft-long doo­dle art ex­hib­ited on the sec­ond and third floor atrium of the mall.

The 300ft-long cre­ation was hand drawn by over 70 Inti col­lege de­sign stu­dents and was noted as the long­est in Sub­ang Jaya. The art­work, themed “Em­pow­er­ing Ed­u­ca­tion: Stu­dent Life”, served as a plat­form to show­case the stu­dents’ achieve­ments and tal­ents as they ex­pressed their thoughts with Pe­likan mark­ers.

“Con­sumers these days look for en­gage­ment in malls and this col­lab­o­ra­tion with Inti Col­lege is one way for us to in­volve the com­mu­nity in more cre­ative and ex­cit­ing ac­tiv­i­ties, which are suit­able for the whole fam­ily. The long­est doo­dle dis­play in the mall marks the be­gin­ning of a strate­gic col­lab­o­ra­tion be­tween us and Inti, with many more ex­cit­ing projects to come in 2017,” said Pav­il­ion REIT as­set man­ager Kung Suan Ai.

An­other 18ft-long work of art cre­ated by Da Men shop­pers and Icad stu­dents, themed “Da Men, The Gate­way to New Shop­ping, Din­ing and Ex­cite­ment” will be dis­played along­side the record-break­ing doo­dle art as part of a com­mu­nity project. For more in­for­ma­tion, please visit Da Men Mall or its Face­book page.

Inti Col­lege de­sign stu­dents pose for pho­tog­ra­phers at Da Men Mall.

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