Pro­ton to en­ter into strate­gic for­eign part­ner­ship

The Sun (Malaysia) - - NEWS WITHOUT BORDERS -

NA­TIONAL car maker Pro­ton is ex­pected to en­ter into a strate­gic part­ner­ship agree­ment with an orig­i­nal equip­ment man­u­fac­turer (OEM) on March 31 next year.

Deputy In­ter­na­tional Trade and In­dus­try Min­is­ter Datuk Ah­mad Maslan said Pro­ton would do an in-depth eval­u­a­tion of two or three com­pa­nies short­listed to pick the best for­eign part­ner.

“This will help spur Pro­ton’s re­search and de­vel­op­ment, en­abling it to be­come a vi­able and com­pet­i­tive car maker at the in­ter­na­tional level,” he said.

Ah­mad said Pro­ton be­gan look­ing for a po­ten­tial strate­gic part­ner in June by send­ing out re­quests for pro­pos­als to 14 OEMs.

Ear­lier, while re­spond­ing to a sup­ple­men­tary ques­tion by Che Rosli Che Mat (PAS-Hulu Lan­gat), Ah­mad said Pro­ton cars have not been able to at­tract a high lo­cal mar­ket as com­pared to Pero­dua cars be­cause they do not have the En­ergy Ef­fi­cient Ve­hi­cle (EEV) fea­ture in its models.

Ah­mad ex­plained that this is be­cause Pro­ton does not have a for­eign part­ner to pro­duce EEVs at a lower cost.

“I think the main rea­son is be­cause Pero­dua cars are EEV models and have be­come the choice of users.

“It is not easy to have this EEV fea­ture. Pro­ton still has not man­u­fac­tured car models with EEV,” he said.

Che Rosli had asked the rea­son for a huge dis­par­ity in the sales vol­umes be­tween Pro­ton and Pero­dua.

Ah­mad said the re­brand­ing and re­search and de­vel­op­ment process can cost up to RM1 bil­lion.

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