> Italian barista Eddy Righi is here to offer the real taste of Italian coffee at Caffe Pascucci
from Costa Rica, Colombia, Guatemala, and more.
Each franchisee is also given the freedom to prepare other noncoffee beverages to suit the local culture’s taste buds.
For example, customers visiting outlets in South Korea will find more iced tea varieties as well as popular Korean lattes in purple sweet potato and yellow pumpkin flavour.
“In Italy, we don’t need a lot of smoothies or juices, we only need good espresso-based drinks,” said Righi.
“But over here, non-coffee drinks are very important, so we allow [the franchisee] to prepare their own recipes.”
This is a win-win situation for the non-coffee drinking market who will be pleased with the variety of Pas-ciok options.
A Pas-ciok is essentially a hot beverage made from a melted bar of drinking chocolate – extremely rich, thick and delightful.
The chocolate bars used are produced and exported from Rizzati, the Pascucci family’s chocolate company in Ferrara.
Righi added that the family is also incredibly proud of its tea selection, with teas imported directly from Sri Lanka, southern China, and more.
In Malaysia, there are three Pascucci outlets opened this year all in the Klang Valley in Tropicana City Mall, Menara Hap Seng 2, and Sunway Pyramid.
So far, the favourites for Malaysians are americano, iced americano, cappucino, filter coffee and espresso.
“I’m very happy about that because [even though] we have blended coffee and lattes with syrups, those are not the best sellers [and that] means, Malaysians are starting to understand the real approach to coffee.”
For the upcoming festive season, Caffe Pascucci will be rolling out two festive coffee beverages – hot mocha pannettone and frappe pannetone – using the brand’s own pannettone syrup as its base.
(clockwise, from left) Righi ... showing the proper way to prepare, brew and serve coffee, Pascucci style.