DSA an­nounces four-year part­ner­ship with OCM

The Sun (Malaysia) - - MEDIA & MARKETING -

DENTSU Sports Asia (DSA), a sub­sidiary un­der Dentsu Inc. (Dentsu), re­cently an­nounced a four-year col­lab­o­ra­tion with the Olympic Coun­cil of Malaysia (OCM).

The part­ner­ship with OCM will en­able DSA to ex­clu­sively mar­ket and acquire spon­sors for the na­tional Olympic coun­cil, at the same time strengthen DSA’s pres­ence, build­ing up to the Tokyo 2020 Olympic and Par­a­lympic Games and the 2017 South­east Asia Games (SEA Games).

“We are very pleased to be work­ing with the OCM and are com­mit­ted to forg­ing mu­tu­ally ben­e­fi­cial part­ner­ships for the OCM, not only lead­ing to­wards the next Olympics in 2020 but also the Asian Games and Com­mon­wealth Games in 2018.

“The Olympic Games is the true pin­na­cle of sport. Lo­cally and glob­ally, there is no big­ger plat­form with which to el­e­vate the pro­file of sport. As long-time sup­port­ers of sports, DSA is priv­i­leged and ex­cited to con­tinue con­tribut­ing to this growth es­pe­cially in Malaysia,” said DSA pres­i­dent and CEO Ku­ni­hito Morimura.

Shar­ing the same sen­ti­ments was OCM pres­i­dent Tan Sri Im­ran Tuanku Ja’afar. “It is a mile­stone col­lab­o­ra­tion for the OCM with an in­ter­na­tional and rep­utable mar­ket­ing agency like DSA as we ex­plore new av­enues to en­hance our mar­ket­ing strat­egy.

“We are con­fi­dent that this part­ner­ship will take OCM to greater heights as a dy­namic body at the fore­front of Malaysian sports and in the right di­rec­tion to­wards se­cur­ing bet­ter spon­sor­ships with the Tokyo 2020 Olympic and Par­a­lympic Games in mind,” he added.

Dentsu is ap­pointed to ad­vise and as­sist the Tokyo 2020 Olympic and Par­a­lympic Games or­gan­is­ing com­mit­tee to for­mu­late the mar­ket­ing plan and commercial strate­gies. DSA was ap­pointed as co-ex­clu­sive spon­sor­ship agency for the 2017 SEA Games in Kuala Lumpur.

For more in­for­ma­tion, please re­fer to the DSA web­site or its Face­book page.

Im­ran and Ku­ni­hito shake on the part­ner­ship at the DSAOCM sign­ing cer­e­mony.

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