Plant­ing green so­lu­tions

> Te­tra Pak joins forces with the For­est Ste­ward­ship Coun­cil to pro­mote forestry con­ser­va­tion with the Pack that Grows Back cam­paign

The Sun (Malaysia) - - FEATURE -

in­side from dam­ag­ing ex­ter­nal fac­tors.

Each car­ton is made up of six lay­ers, al­ter­nat­ing be­tween pa­per­board, poly­eth­yl­ene, and alu­minium.

Some of the well-known brands which are us­ing Te­tra Pak car­tons in­clude Ace Can­ning, Amoy Can­ning, Dutch Lady, Etika, F&B, Li­naco, Marigold, Nes­tle, Trop­i­cana, and Yeo’s.

“We firmly be­lieve that be­ing en­vi­ron­men­tally re­spon­si­ble is the ba­sis of good busi­ness,” said Brian May, the man­ag­ing di­rec­tor of Te­tra Pak Malaysia, Sin­ga­pore and the Philip­pines, at the cam­paign launch.

“To­gether with sup­pli­ers, cus­tomers, and other stake­hold­ers, we are lead­ing the in­dus­try in re­spon­si­ble sourc­ing and work­ing to­wards 100% re­new­able pack­ag­ing.”

May added that Te­tra Pak is en­cour­ag­ing all Malaysians to make re­spon­si­ble pur­chase de­ci­sions by choos­ing FSCcer­ti­fied pack­ages.

FSC Asia Pa­cific re­gional di­rec­tor Alis­tair Mon­u­ment said that mak­ing the de­ci­sion to choose re­new­able pack­ages is also a win-win sit­u­a­tion that ben­e­fits both con­sumers and busi­nesses.

“Not only can FSC pro­vide on­go­ing busi­ness value, but it also al­lows com­pa­nies to take di­rect ac­tion to stop de­for­esta­tion.

“It is a priv­i­lege to work with sus­tain­abil­ity ad­vo­cates like Te­tra Pak to drive de­mand for re­spon­si­ble forestry prac­tices and in­crease con­sumer aware­ness on the im­por­tance of the pur­chas­ing choices they make.”

AMIRUL SYAFIQ/ THESUN

(left, from far left) Mon­u­ment, May and Te­tra Pak Asia vice pres­i­dent of en­vi­ron­ment Jef­frey Fielkow at the launch of the cam­paign which cov­ers (top) ed­u­ca­tional ac­tiv­i­ties as well as (be­low, left) the sig­nif­i­cance of the FSC la­bel on a Te­tra Pak car­ton.

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