Planting green solutions
> Tetra Pak joins forces with the Forest Stewardship Council to promote forestry conservation with the Pack that Grows Back campaign
inside from damaging external factors.
Each carton is made up of six layers, alternating between paperboard, polyethylene, and aluminium.
Some of the well-known brands which are using Tetra Pak cartons include Ace Canning, Amoy Canning, Dutch Lady, Etika, F&B, Linaco, Marigold, Nestle, Tropicana, and Yeo’s.
“We firmly believe that being environmentally responsible is the basis of good business,” said Brian May, the managing director of Tetra Pak Malaysia, Singapore and the Philippines, at the campaign launch.
“Together with suppliers, customers, and other stakeholders, we are leading the industry in responsible sourcing and working towards 100% renewable packaging.”
May added that Tetra Pak is encouraging all Malaysians to make responsible purchase decisions by choosing FSCcertified packages.
FSC Asia Pacific regional director Alistair Monument said that making the decision to choose renewable packages is also a win-win situation that benefits both consumers and businesses.
“Not only can FSC provide ongoing business value, but it also allows companies to take direct action to stop deforestation.
“It is a privilege to work with sustainability advocates like Tetra Pak to drive demand for responsible forestry practices and increase consumer awareness on the importance of the purchasing choices they make.”
(left, from far left) Monument, May and Tetra Pak Asia vice president of environment Jeffrey Fielkow at the launch of the campaign which covers (top) educational activities as well as (below, left) the significance of the FSC label on a Tetra Pak carton.