To big smiles and happy endings
MCDONALD’S intention when it first introduced the Happy Meal was to appeal to customers with young children. Over the years, the objective has transcended and the “set meals” have evolved to become a platform for McDonald’s to be part of its young customers’ development.
Hardly a month now and McDonald’s Malaysia was happy to announce the start of its Happy Meal Book Programme for 2016. Under the annual programme, every purchase of a Happy Meal came with a children’s story book. This year’s books were carefully selected to promote local culture and writing talent featuring the creative works of Yusof Gajah.
McDonald’s Malaysia managing director Azmir Jaafar said that McDonald’s Malaysia was excited to launch its fourth Happy Meal Book Programme, which aimed at bringing families closer together over a shared love for reading and telling stories. “As a family restaurant, we have always been committed to serving Prizes for McDonald’s Story-Telling Contest amount to RM70,000. These comprise family trips to Universal Studio Singapore, Wizarding World of Harry Potter in Japan, Warner Bros Movie World Theme Park in Australia and a supplementary prize worth RM5,000. our customers simple, easy and enjoyable moments, not just through our food, but the overall McDonald’s experience,” Azmir said.
McDonald’s Malaysia also ran its first nationwide storytelling contest in conjunction with the Happy Meal Book Programme. The response was inspiring as many parents registered their children to participate. Live auditions were held, seeing many young ones eagerly demonstrating their impressive story-telling
skills and talent. With the nationwide auditions completed, the shortlisted contestants look forward to the finals, which will take place on Dec 3, 2016. For more information, please refer to the McDonald’s website.
Judges take a group shot with Ronald McDonald and some of the young story-tellers during a live audition at McDonald’s Mutiara Damansara.