To big smiles and happy end­ings

The Sun (Malaysia) - - MEDIA & MARKETING -

MCDON­ALD’S in­ten­tion when it first in­tro­duced the Happy Meal was to ap­peal to cus­tomers with young chil­dren. Over the years, the ob­jec­tive has tran­scended and the “set meals” have evolved to be­come a plat­form for McDon­ald’s to be part of its young cus­tomers’ de­vel­op­ment.

BOOK PRO­GRAMME

Hardly a month now and McDon­ald’s Malaysia was happy to an­nounce the start of its Happy Meal Book Pro­gramme for 2016. Un­der the an­nual pro­gramme, ev­ery pur­chase of a Happy Meal came with a chil­dren’s story book. This year’s books were care­fully se­lected to pro­mote lo­cal cul­ture and writ­ing tal­ent fea­tur­ing the cre­ative works of Yu­sof Ga­jah.

McDon­ald’s Malaysia man­ag­ing di­rec­tor Azmir Jaa­far said that McDon­ald’s Malaysia was ex­cited to launch its fourth Happy Meal Book Pro­gramme, which aimed at bring­ing fam­i­lies closer to­gether over a shared love for read­ing and telling sto­ries. “As a fam­ily res­tau­rant, we have al­ways been com­mit­ted to serv­ing Prizes for McDon­ald’s Story-Telling Con­test amount to RM70,000. These com­prise fam­ily trips to Uni­ver­sal Stu­dio Sin­ga­pore, Wizard­ing World of Harry Pot­ter in Ja­pan, Warner Bros Movie World Theme Park in Aus­tralia and a sup­ple­men­tary prize worth RM5,000. our cus­tomers sim­ple, easy and en­joy­able mo­ments, not just through our food, but the over­all McDon­ald’s ex­pe­ri­ence,” Azmir said.

STORY-TELLING CON­TEST

McDon­ald’s Malaysia also ran its first na­tion­wide sto­ry­telling con­test in con­junc­tion with the Happy Meal Book Pro­gramme. The re­sponse was in­spir­ing as many par­ents reg­is­tered their chil­dren to par­tic­i­pate. Live au­di­tions were held, see­ing many young ones ea­gerly demon­strat­ing their im­pres­sive story-telling

skills and tal­ent. With the na­tion­wide au­di­tions com­pleted, the short­listed con­tes­tants look for­ward to the fi­nals, which will take place on Dec 3, 2016. For more in­for­ma­tion, please re­fer to the McDon­ald’s web­site.

Judges take a group shot with Ron­ald McDon­ald and some of the young story-tell­ers dur­ing a live au­di­tion at McDon­ald’s Mu­tiara Da­mansara.

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