New en­ergy

> Guardian con­cept store to set the trend and bench­mark in shop­pers' ex­pe­ri­ence

The Sun (Malaysia) - - BEAUTY -

shop con­cept for cos­met­ics, health and phar­macy, and the in­tro­duc­tion of ba­sic health check con­sul­ta­tion and health­care ser­vices such as blood pres­sure mon­i­tor­ing, weight man­age­ment and smok­ing ces­sa­tion. Among the new high­lights are:

1. The Make Me Up cor­ner, is a shop-in­shop for cos­met­ics. This fol­lows ex­ten­sive re­search un­der­taken with L'Oreal Malaysia to un­der­stand the make-up needs of the com­pany’s tar­get cus­tomers and what mo­ti­vates their pur­chases. The con­cept fo­cusses on ad­dress­ing the needs of shop­pers by, among oth­ers, high­light­ing the lat­est cos­metic prod­ucts and trend and of­fer­ing a semi-pri­vate area for cus­tomers’ per­sonal mo­ment for prod­uct trial.

2. Guardian Malaysia is also spear­head­ing the first mod­ern trade phar­macy ini­tia­tive with the list­ing of tra­di­tional Chi­nese herbal health prod­ucts in the store pro­duced by Eu Yang Sang, a brand renowned for its qual­ity.

3. Guardian KLCC also of­fers G&G Cen­tury prod­ucts rang­ing from bird’s nest to Tongkat Ali where these items are highly pop­u­lar with lo­cals and vis­i­tors.

A Guardian make-up artist ap­ply­ing lip­stick on a model.

(From left) Angie Ang, Store Man­ager Guardian KLCC, Christina Low, Mar­ket­ing Di­rec­tor, Dove, Ricky Soon, Project & Prop­erty Di­rec­tor, Anna Hull, Mer­chan­dise Di­rec­tor and Priscilla Wu, Sales and Op­er­a­tions Di­rec­tor.

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