> Guardian concept store to set the trend and benchmark in shoppers' experience
shop concept for cosmetics, health and pharmacy, and the introduction of basic health check consultation and healthcare services such as blood pressure monitoring, weight management and smoking cessation. Among the new highlights are:
1. The Make Me Up corner, is a shop-inshop for cosmetics. This follows extensive research undertaken with L'Oreal Malaysia to understand the make-up needs of the company’s target customers and what motivates their purchases. The concept focusses on addressing the needs of shoppers by, among others, highlighting the latest cosmetic products and trend and offering a semi-private area for customers’ personal moment for product trial.
2. Guardian Malaysia is also spearheading the first modern trade pharmacy initiative with the listing of traditional Chinese herbal health products in the store produced by Eu Yang Sang, a brand renowned for its quality.
3. Guardian KLCC also offers G&G Century products ranging from bird’s nest to Tongkat Ali where these items are highly popular with locals and visitors.
A Guardian make-up artist applying lipstick on a model.
(From left) Angie Ang, Store Manager Guardian KLCC, Christina Low, Marketing Director, Dove, Ricky Soon, Project & Property Director, Anna Hull, Merchandise Director and Priscilla Wu, Sales and Operations Director.